Senior Device Sales Marketing Manager

About the role

We're looking for a Senior Device Sales Marketing Manager to lead our marketing strategy, driving device sell-through across retail, e-tail, and direct-to-consumer channels. This is a senior role within Roku’s marketing organization that serves as the primary partner for Roku’s Retail Sales and Strategy team, sitting at the intersection of brand, product, and cross-channel marketing execution.

Responsibilities

• Own the holistic, cohesive marketing strategy, planning, and tactical execution of major retail moments (holiday, Back to School, etc.) across all sales channels
• Serve as the senior marketing counterpart and strategic partner to Roku’s Retail Sales and Strategy leadership, aligning marketing programs to channel strategies and sales goals across retail, e-tail, and direct-to-consumer
• Partner with Retail Channel Marketing to develop and execute in-store merchandising, fixture and display programming, signage, and messaging approaches that attract customers, maximize space, and drive sales conversion
• Lead e-tail marketing strategy across key retailers (Amazon, Walmart, Target, Best Buy, and others), in partnership with Media Distribution, Paid Marketing, and other teams. Spearhead structured A/B tests across product listings, promotional offers, sponsored placements, and creative content to identify and scale the strategies and tactics that drive optimal conversion
• Drive sales marketing on Roku.com. Develop distinct value propositions, promotional offers, and marketing strategies that give consumers compelling reasons to buy directly from Roku
• Partner cross-functionally with Product, Creative, Finance, Retail Sales, and broader Marketing leadership to ensure channel marketing is coordinated and aligned to Roku’s overall device strategy and revenue goals
• Interface with VP- and C-suite-level stakeholders; present strategy, results, and recommendations with clarity and conviction

Requirements

• 10+ years of marketing experience, with a clear emphasis on sales marketing, shopper marketing, and/or channel marketing
• Deep expertise in retail marketing: understanding of planograms and retail space strategy, in-store display and messaging best practices, and experience working with major retail partners to execute impactful in-store marketing programs
• Fresh retail craft and willingness to approach things differently, applying CPG-style thinking to consumer electronics
• Demonstrated track record of driving measurable sales results through e-tail channel optimization, including A/B testing across product content, promotions, and paid placements on Amazon and other major online retailers
• Experience managing direct-to-consumer sales marketing, including promotion design, offer testing, conversion rate optimization, and building distinct consumer reasons to buy from DTC
• Familiarity with retail/e-tail dynamics, seasonal promotional planning, and high-velocity retail events (Prime Day, Black Friday, holiday, etc.)
• Proven ability to manage and optimize large marketing budgets, with clear accountability for ROI and performance against business goals
• Strong analytical skills and the ability to design experiments, interpret results, and translate data into compelling strategy and action
• Comfort working at the intersection of Marketing, Sales, and Finance. You can speak the language of each and hold your own in conversations about margin, sell-through, and return on ad spend
• Proven ability to present to and influence VP- and C-suite-level audiences through data-driven insights and rationale; executive presence and communication skills that instill confidence
• Cross-functional leadership ability. You know how to build alignment and drive execution across teams where you don’t have direct authority

Qualifications

• Experience in consumer packaged goods is a plus

Skills

• Strategic thinker with a strong ability to translate business goals into actionable marketing plans
• Excellent project management and organizational skills
• Ability to work independently and as part of a team
• Strong interpersonal and communication skills
• Ability to manage multiple projects simultaneously
• Experience with digital marketing platforms and tools
• Knowledge of consumer behavior and market trends

Benefits

• Health insurance
• Equity awards
• Life insurance
• Disability benefits
• Parental leave
• Wellness benefits
• Paid time off