Senior Device Sales Marketing Manager

About the role

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.

Location: San Jose, CA - US based candidates only, no visa sponsorship available. Compensation: $380,000 – $425,000 annually.

Responsibilities

• Own the cohesive marketing strategy across all sales channels for major retail moments
• Serve as a strategic partner to Retail Sales and Strategy leadership to align marketing with sales goals
• Develop and execute impactful in-store merchandising and marketing programs with Retail Channel Marketing Lead
• e-tail marketing strategies for key retailers like Amazon and Walmart
• Spearhead structured A/B tests to optimize conversion rates and marketing effectiveness
• Manage retailer co-op budgets ensuring accountability and effective spend allocation
• Drive direct-to-consumer sales marketing initiatives on the company.com

Qualifications

• 10+ years of marketing experience focused on sales, shopper, and channel marketing
• Deep expertise in retail marketing with a strong understanding of planograms and display strategies
• Proven track record in driving sales through e-tail channel optimization and A/B testing
• Experience with direct-to-consumer sales marketing and conversion rate optimization
• Strong analytical skills to design and interpret experiments leading to actionable strategies
• Ability to articulate marketing performance to VP- and C-suite-level stakeholders
• Cross-functional leadership with experience managing large marketing budgets

Benefits

• Comprehensive healthcare coverage including medical, dental, and vision
• Global access to mental health and financial wellness resources
• Life, accident, and disability insurance options
• Flexible remote work policy on Fridays
• Support for retirement savings options like 401(k) and pension plans