Senior Device Sales Marketing Manager

About the role

We're looking for a Senior Device Sales Marketing Manager to lead our marketing strategy, driving device sell-through across retail, e-tail, and direct-to-consumer channels. This is a senior role within Roku’s marketing organization that serves as the primary partner for Roku’s Retail Sales and Strategy team, sitting at the intersection of brand, product, and cross-channel marketing execution.

Responsibilities

• Own the holistic, cohesive marketing strategy, planning, and tactical execution of major retail moments (holiday, Back to School, etc.) across all sales channels
• Serve as the senior marketing counterpart and strategic partner to Roku’s Retail Sales and Strategy leadership, aligning marketing programs to channel strategies and sales goals across retail, e-tail, and direct-to-consumer
• Partner with Retail Channel Marketing to develop and execute in-store merchandising, fixture and display programming, signage, and messaging approaches that attract customers, maximize space, and drive sales conversion
• Lead e-tail marketing strategy across key retailers (Amazon, Walmart, Target, Best Buy, and others), in partnership with Media Distribution, Paid Marketing, and other teams. Spearhead structured A/B tests across product listings, promotional offers, sponsored placements, and creative content to identify and scale the strategies and tactics that drive optimal conversion
• Drive sales marketing on Roku.com. Develop distinct value propositions, promotional offers, and marketing strategies that give consumers compelling reasons to buy directly from Roku
• Partner cross-functionally with Product, Creative, Finance, Retail Sales, and broader Marketing leadership to ensure channel marketing is coordinated and aligned to Roku’s overall device strategy and revenue goals
• Interface with VP- and C-suite-level stakeholders; present strategy, results, and recommendations with clarity and conviction

Requirements

• 10+ years of marketing experience, with a clear emphasis on sales marketing, shopper marketing, and/or channel marketing
• Deep expertise in retail marketing: understanding of planograms and retail space strategy, in-store display and messaging best practices, and experience working with major retail partners to execute impactful in-store marketing programs
• Fresh retail craft and willingness to approach things differently, applying CPG-style thinking to consumer electronics
• Demonstrated track record of driving measurable sales results through e-tail channel optimization, including A/B testing across product content, promotions, and paid placements on Amazon and other major online retailers
• Experience managing direct-to-consumer sales marketing, including promotion design, offer testing, conversion rate optimization, and building distinct consumer reasons to buy from DTC
• Familiarity with retail/e-tail dynamics, seasonal promotional planning, and high-velocity retail events (Prime Day, Black Friday, holiday, etc.)
• Proven ability to manage and optimize large marketing budgets, with clear accountability for ROI and performance against business goals
• Strong analytical skills and the ability to design experiments, interpret results, and translate data into compelling strategy and action
• Comfort working at the intersection of Marketing, Sales, and Finance. You can speak the language of each and hold your own in conversations about margin, sell-through, and return on ad spend
• Cross-functional leadership ability. You know how to build alignment and drive execution across teams where you don’t have direct authority

Qualifications

• Proven experience in consumer packaged goods is a plus

Skills

• Curiosity and adaptability to work with AI and automation tools
• Fluency in the agentic engineering toolchain (coding harnesses like Claude Code or Cursor, MCP servers, custom skills, or agent frameworks)
• Experience shipping real work with AI/automation tools

Benefits

• Comprehensive benefits including global access to mental health and financial wellness support and resources
• Local benefits such as healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
• Flexible work arrangements with the option to work remotely on Fridays
• Accommodations for individuals with disabilities
• A supportive and collaborative work environment

Pay

The estimated annual base salary for this position is between $300,000 - $400,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

Schedule

Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.