Senior Demand Generation Marketer

About Our Client:This organization operates in the technology media space, providing a large network of tech newsletters with over 8 million subscribers. It addresses the challenge of information overload in technology by delivering curated content written by professionals actively working in tech roles across leading companies. The company's reach includes various technology sectors such as startups, software engineering, AI, cybersecurity, and product development. It maintains a focused team that supports a profitable, bootstrapped business model with significant revenue growth and partnerships with major tech advertisers. About the Opportunity:The SENIOR DEMAND GENERATION MARKETER role is responsible for developing and scaling the demand generation engine to drive inbound leads and revenue growth. This position owns pipeline goals and leads integrated marketing campaigns to expand audience reach, open new channels, and support the company's growth targets. The role collaborates closely with sales and marketing teams to align strategies across market verticals and optimize the marketing funnel for conversion. Responsibilities:Own inbound and marketing-sourced pipeline goals with a focus on exceeding targets quarterly.Manage and optimize paid campaigns, email nurturing programs, and conversion across the funnel.Develop and execute integrated campaigns including webinars, gifting, and account playbooks.Collaborate with sales to influence campaign strategies for various accounts and verticals.Identify and develop new channels and product-led entry points to expand subscriber base. Requirements:Minimum of 6 years in B2B demand generation with ownership of pipeline or revenue targets.Experience running integrated campaigns across paid, email, web, and content channels.Proficient in email demand generation, including building and optimizing nurture and lifecycle programs.Preferably experienced in media or advertising sales, product-led motions, or marketing-focused selling. Pay Range and Compensation Package:Total cash at target: $207,000 to $321,500Base salary: $164,000 to $255,500Annual bonus: $43,000 when revenue goals are met, with potential up to $86,000 for exceeding goals Benefits & Perks:Comprehensive medical, dental, and vision insurance with a fully paid optionEmpower 401(k) retirement planPaid parental leaveFlexible PTOHome office stipendLearning and development stipend Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin. Note:RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.