Senior Data Analyst - Marketing Analytics & Digital Insights (Remote)

About Our Client

The organization operates as a performance partner for financial institutions, specializing in assisting banks and credit unions to drive growth, improve efficiency, increase engagement, and adapt to change. It leverages data, technology, and expertise to provide advanced analytics and integrated solutions that help these institutions execute strategies with agility and precision. With a longstanding presence of 150 years in financial services, the organization supports thousands of clients in achieving enhanced business outcomes.

About the Opportunity

The Senior Data Analyst role focuses on transforming complex data into strategic insights that enhance marketing effectiveness and support business growth for financial institutions. This position involves combining analytical skill with business understanding to optimize marketing investments, improve digital customer experiences, and enable data-driven decisions. The role directly impacts campaign performance, customer engagement, and return on investment by delivering actionable insights at the intersection of marketing science, digital analytics, and financial services.

Responsibilities

• Lead strategic analysis of large datasets from digital platforms and marketing systems to identify actionable trends
• Design measurement frameworks aligned with business and marketing objectives
• Conduct attribution modeling and customer journey analyses across marketing channels
• Perform ad-hoc analyses to support executive decision-making
• Analyze digital performance metrics including traffic, engagement, and conversion funnels
• Monitor key marketing metrics such as Cost Per Account, Lifetime Value, and ROAS
• Execute A/B testing and multivariate experiments to optimize campaigns
• Manage tag implementation to ensure accurate data tracking
• Develop and maintain dashboards and visualizations for executive stakeholders
• Communicate complex findings clearly to diverse audiences
• Present strategic recommendations to influence business decisions
• Automate reporting to provide real-time marketing performance insights
• Collaborate with Product, Engineering, and Strategy teams to deliver integrated insights
• Manage multiple analytics projects ensuring timely and quality delivery
• Support improvements in digital customer journeys and campaign effectiveness based on data

Requirements

• Bachelor's degree in Statistics, Data Science, Economics, Mathematics, Computer Science, or a related field; Master's preferred
• 5 to 9 years of progressive experience in data analysis or marketing analytics
• Experience working in or with financial institutions
• Proven ability to deliver insights that influence strategic decisions
• Expert proficiency with Google Analytics (GA4), Adobe Analytics, or similar platforms
• Advanced SQL skills; proficiency in Python or R
• Experience with Tableau, Power BI, or Looker for data visualization
• Familiarity with cloud data platforms (Snowflake, AWS, Google Cloud, Azure) and big data tools (Hadoop, Spark) preferred
• Knowledge of marketing automation platforms, CRM systems, and tag management

Pay

• Base salary range: $110,000 to $140,000 annually