Senior Customer-Led Growth Manager

About the role

We've built 45+ partnerships across the top health systems in America. Faster medication access, more patients served, denials dropping. The wins are happening. The stories haven't caught up. That's the job.

Responsibilities

• Find the stories, the data, the proof. Go inside our 45+ partner systems to find the wins worth writing up: clinical, operational, financial.
• Build the customer interview process (who to talk to, what to ask, how to capture it).
• Pull the data from Partner Experience to turn a story into a verifiable result.
• Keep a customer-quote and stat library every campaign can pull from.
• Define the story formats: case study, video, data, exec testimonial, peer reference.
• Make the content. Get the existing case studies into circulation across web, sales, and ABM.
• Make the video case studies alongside the Creative Lead.
• Build a simple production pipeline (creators, editors, partner approvals).
• Use AI to turn one story into everything: paid ads, nurture emails, sales narrative, social posts, web pages, in days not weeks.
• Run three 360 campaigns a year, each built around one partner story, distributed across web, paid, ABM, market partners, and sales.
• Map every story to ICP segment, persona, and funnel stage so it drives pipeline, not impressions.
• Own the work from brief to launch: narrative, formats, audience, creative, distribution, measurement.
• Partner with Growth on the demand programs that turn customer stories into pipeline.
• Measure customer-led campaigns against pipeline contribution, not engagement.
• Run customer webinars and events. Run customer-led webinars.
• Co-design small dinners, roundtables, and peer sessions that pull buyers into the room.
• Shape what customers do at our biggest events (agenda, presenters, attendee mix).
• Use customer voice to set the agenda and curate the guest list.
• Feed event outputs (quotes, clips, learnings) back into content and campaigns.
• Partner with PMM and Growth on event narrative, follow-up, and pipeline conversion.
• Build the customer reference roster for sales. Build the reference roster and keep it current: who'll talk to whom, when, on what topic.
• Coordinate executive references for late-stage deals.
• Track how often each customer gets asked, and protect their time.
• Make customer voice the default everywhere. Make customer voice the default proof point in every Growth and PMM campaign.
• Partner with PR and comms to feed customer stories into media placements and analyst briefings.
• Use AI to speed up transcription, drafting, variants, and distribution. One interview, ten outputs.

Requirements

We're looking for someone with 6 to 8 years of experience across customer marketing, demand gen, content, or campaign roles in B2B. You should have shipped case studies and run the paid and email work that distributes them. You should think of customer voice as a demand engine, not a project. You should be comfortable interviewing executives, clinicians, and operators. You should be comfortable in CRM, paid platforms, and analytics. You should use AI to produce more, faster. You should treat customer time as the most expensive resource in the company. You should be an operator first. You should ship, you don't just plan.