Senior Customer Field Marketing Manager

About the role

We are seeking a Senior Customer Field Marketing Manager to own the planning and execution of Horizon3.ai’s customer field event motion. This is a senior events role - you will work closely with the Sr. Director of Customer Marketing to build and run the calendar of customer-facing field programs, including Customer Advisory Board meetings, regional customer roadshows, and user groups, while also supporting a portion of the net-new field motion.

Responsibilities

• Own the planning and execution of regional field programs including hosted executive dinners, third-party conferences, customer roadshows, user group events, and account-specific activations aligned to pipeline and expansion targets.
• Partner with teams on post-event coordination to maximize next steps from every program.
• Manage event logistics end to end: venue sourcing, vendor coordination, attendee recruitment, on-site execution, and follow-up.
• Pipeline and Reporting - Own CPO targets for every program and report performance against them in a structured post-event review. Track and report on field program outcomes for customer programs - meetings booked, pipeline created, stage progression, attendance, and expansion opportunities surfaced - with a structured 30-day post-event review for every program.
• Partner with marketing ops to ensure all field activity is properly tracked in Salesforce with consistent campaign attribution.
• Cross-Functional Collaboration - Partner closely with the Sr. Director of Customer Marketing on program planning, invite strategy, and content alignment for customer-facing events - you own the field execution, they own the broader customer marketing strategy. Collaborate with brand and design on event materials, signage, and experiential elements that reflect Horizon3.ai’s messaging standards. Coordinate with the campaigns team to integrate field programs into broader campaign sequences.
• Co-design the annual customer field program calendar with the Sr. Director of Customer Marketing - including Customer Advisory Board (CAB) meetings, regional customer roadshows, and user group events - owning the program architecture, sequencing, and execution standards that make these programs repeatable and measurable.
• Own end-to-end execution of CAB meetings - venue sourcing, attendee coordination, logistics, speaker and agenda support in partnership with the Sr. Director of Customer Marketing, on-site management, and post-event follow-through.
• Plan and execute regional customer roadshows and user group events - managing venue, format, attendee recruitment, content coordination with the Sr. Director of Customer Marketing, on-site execution, and follow-up to surface expansion opportunities for the sales team.
• Coordinate customer attendance and experience at major industry events - ensuring existing customers are engaged, recognized, and connected to the right conversations at conferences and third-party programs. Track customer program outcomes - attendance, engagement, expansion pipeline influenced, and NPS signals - and report results in collaboration with the Sr. Director of Customer Marketing.

Requirements

• 6-9 years of B2B field marketing experience, with meaningful time in a senior or lead capacity - ideally in cybersecurity, infrastructure, or enterprise SaaS.
• Demonstrated ability to build repeatable field program frameworks - not one-off events - with measurable pipeline and expansion outcomes and a clear post-event accountability structure.
• Strong project management skills - comfortable running multiple programs simultaneously with competing deadlines.
• Ability to influence and align cross-functional stakeholders - sales leadership, customer success, SDR management, and product marketing - without direct authority, and build program plans that stick.
• Familiarity with marketing automation platforms (Pardot, HubSpot, or equivalent) for list management and nurture coordination.
• Comfortable with CPO-based budgeting and ROI reporting - you know how to defend a spend decision with data.
• Excellent written and verbal communication skills; able to write compelling invite copy and executive-facing event briefs.
• Willingness to travel up to ~30% for event execution and customer programs.

Qualifications

• Experience with event-specific ABM tactics for customer programs - tiered gifting, personalized event invitations, and curated attendee strategies for named accounts - not overall ABM strategy ownership.
• Experience in cybersecurity field marketing - you understand the CISO buyer and the enterprise security sales cycle.
• Track record of running executive dinner or roundtable programs with measurable pipeline outcomes.
• Track record of running customer-facing events - CABs, roadshows, user groups - where the outcomes were measurable and the programs ran cleanly enough that customers came back.

Skills

• Event planning and execution experience.
• Project management and coordination skills.
• Ability to influence and align cross-functional stakeholders.
• Marketing automation platforms (Pardot, HubSpot, or equivalent).
• Experience with CPO-based budgeting and ROI reporting.
• Excellent written and verbal communication skills.

Benefits

At Horizon3, we offer a competitive salary range of $149,850 - 185,000 annually, along with a comprehensive benefits package including health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave. We also provide an equity package in the form of stock options and a variety of perks including a hybrid & remote work model, growth opportunities, and an innovative culture that encourages creativity and out-of-the-box thinking.

Pay

Base salary range: $149,850 - 185,000 annually.

Schedule

Full-time role with up to ~30% travel for event execution and customer programs.