Senior Field Marketing Manager

Responsibilities

• Own the comprehensive expo and events strategy across national and multi-market local execution, with a focus on revenue growth, customer acquisition, and brand presence
• Own and manage the national expo and events budget, including defining KPIs and ROI measurement frameworks
• Lead and influence store leadership to ensure community outreach strategies, including events, grassroots marketing, and local partnerships, drive consistent traffic, sales, and customer engagement at the store level
• Lead cross-functional planning with store leaders, vendors, and internal teams to deliver high-impact events and partnerships aligned to Fleet Feet’s strategic priorities
• Design and scale tools, training, and resources that enable consistent and effective local execution of expos, events, and activations across markets
• Set direction and standards for local marketing execution, ensuring alignment with Fleet Feet priorities and consistent use of tools, resources, and best practices
• Identify and pilot new event formats, partnerships, and sponsorship opportunities to expand reach, drive revenue, and improve customer acquisition
• Collaborate with store outreach leads, District Managers, Franchise Operations, and cross-functional partners to communicate initiatives, assess market conditions, and identify growth opportunities
• Serve as the company’s subject matter expert on expos and events, driving innovation and continuous improvement across markets
• Provide strategic recommendations to leadership to improve performance, optimize investment, and unlock new opportunities

Qualifications

• 5+ years of experience in retail marketing, experiential marketing, and/or large-scale event planning, with increasing ownership and scope
• Proven track record of owning and scaling multi-market initiatives that deliver measurable business results
• Experience managing budgets and evaluating performance based on ROI and business impact
• Demonstrated ownership of regional or national-level strategy development and execution
• Proven ability to build strong partnerships across Sales Operations, Retail Operations, Purchasing, and other cross-functional teams
• Experience driving results through indirect leadership across distributed or store-based teams
• Strong analytical skills, with the ability to use data to inform decisions and optimize performance
• Strong organizational and prioritization skills, with the ability to manage multiple high-impact initiatives simultaneously in a fast-paced environment
• Able to operate both strategically and tactically, translating ideas into actionable plans and execution
• Up to 50% travel required, including weekends aligned with event schedules