Senior Customer & Content Marketing Manager

Join Vetcove and help modernize the future of veterinary software and the pet parent healthcare experience. Our suite of platforms features a market-leading procurement marketplace, an ultra-modern home delivery ecommerce experience, and a next-generation practice management system. More than 25,000 hospitals across all 50 states rely on Vetcove daily, supporting tens of thousands of veterinarians who care for tens of millions of pets each year. We are modernizing the 50 billion dollar plus animal health industry by giving veterinary organizations the tools to focus more on patient care. Backed by Y Combinator and top venture investors in Silicon Valley, New York and Miami, Vetcove is a fast-growing, mission-driven company. We are searching for talented and passionate people who want to help shape the future of veterinary care.

About The Role

As a Senior Customer & Content Marketing Manager at Vetcove, you'll own the content and programs that keep veterinary clinics informed, engaged, and connected to Vetcove. From introducing new features and sharing customer success stories to developing educational resources for pet parents, you'll help our customers get more value from our products. You'll partner closely with Product, Customer Success, Growth, and external partners to turn product updates, clinical expertise, and customer insights into useful, engaging content. You'll manage projects from idea through launch, including writing communications, coordinating video production, building our case study program, and creating thoughtful ways to recognize our clinic community. This is an ideal role for a strong writer and organized project owner who enjoys both creative work and hands-on execution. You'll have the opportunity to build new programs, shape how Vetcove communicates across its products, and create resources that make life easier for veterinary teams and pet parents.

Responsibilities

• Own Clinic Communications: Plan and write communications about new features, offerings, and product updates, helping clinics understand what's changing and how to take advantage of it.
• Maintain a consistent content calendar and voice across clinic communications.
• Build Our Case Study Program: Identify compelling customer stories, interview clinics, capture measurable results, and produce case studies for our website, sales materials, and marketing campaigns.
• Lead Clinic Engagement Programs: Develop and manage programs that recognize and reward our clinic community, including swag, food deliveries, and other thoughtful gestures.
• Own the budget, vendor relationships, logistics, and execution.
• Create Pet Parent Educational Content: Build a library of short, practical videos and supporting resources covering topics such as medication administration and at-home care.
• Manage scripting, coordination with veterinary subject matter experts, production, and review to ensure content is accurate and easy to understand.
• Bring Content Into Our Products: Partner with Product to make educational resources available through Vetcove's Home Delivery and practice management platforms, including CRM communications, mobile experiences and other clinic touchpoints.
• Develop Partner Content: Collaborate with manufacturers and supply