Senior CRM Project Lead & Business Analyst

About the role

As an independent group of companies, the BMW Group has a commitment to creativity and breakthrough ideas that goes well beyond the racetrack. In order to continuously create ultimate driving machines, we drive our growth and design excellence by staffing our teams with individuals who are innovative and always looking for the next great idea. If you share our vision and view yourself as an independent, creative thinker, we invite you to join our team in this exceptional role located in Woodcliff Lake, NJ.

Even more so than the generous compensation and benefits, the culture and values of BMW of North America makes it the ultimate working environment. These values are Responsibility, Appreciation, Transparency, Trust, and Openness. We allow these values to guide the way we conduct ourselves and our business.

Responsibilities

• Ensure visibility of available data, reports, and tools while maintaining clean, credible data to support strategic decision-making.
• Provide subject matter expertise on data architecture, the impact of data decisions, and necessary audits in high-impact technology projects.
• Identify data integrity issues, foster business ownership for data quality, and develop processes or audits to resolve these issues.
• Collaborate closely with IT to address data environment problems through fixes and enhancements.
• Uphold data integrity and privacy by standardizing data definitions and monitoring overall data quality for assigned data entities.
• Implement data management methodologies to consistently achieve high-quality data, identifying and resolving issues such as uniqueness, accuracy, consistency, and completeness in a timely and cost-effective manner.
• Gather and document business requirements for platform enhancements, new features, interfaces, and RFPs, working with internal and external teams to deliver scalable system designs that meet business needs.
• Lead testing, validation, and approval of new platform features and enhancements, while troubleshooting and resolving data inconsistencies within CRM and related systems.
• Design, develop, and distribute CRM and Experiential Marketing reports to measure success and identify areas for improvement. Additionally, write complex SQL queries for ad hoc analysis and reporting.

Requirements

• Bachelors degree or equivalent experience; preference in Finance or Economics
• 7 years’ of experience with either Data Analysis, Data Stewardship, Data Warehousing, Data Modeling or Metadata
• 7 years’ of SQL experience with either SQL
• 7 years’ experience in Analysis and Reporting
• 7 years’ of technical Project Management experience
• 5 years’ of