Senior CRM & Lifecycle Marketing Strategist - CONTRACT

Position Summary

RP3 is seeking a Senior CRM & Lifecycle Marketing Strategist (Contract basis) to help clients transform customer data into meaningful relationships and measurable business outcomes. This role combines strategy, marketing automation, analytics, and customer experience.

Key Responsibilities

• Lead customer journey mapping and lifecycle marketing strategy across the full customer funnel
• Design, build, and optimize automated email, SMS, and nurture programs within Salesforce Marketing Cloud and other CRM platforms such as Active Campaign
• Develop audience segmentation strategies that improve engagement, conversion, and retention
• Partner with creative and content teams to develop messaging frameworks and communications that support customer journey objectives
• Analyze campaign performance and customer behavior to identify optimization opportunities and improve business outcomes
• Translate business objectives into CRM programs, automation workflows, and measurement frameworks
• Collaborate with analytics teams to establish KPIs, reporting structures, and attribution methodologies
• Ensure data quality, audience integrity, and proper campaign tracking across CRM platforms
• Serve as a trusted advisor to clients, presenting recommendations, performance insights, and strategic opportunities
• Stay current on CRM, marketing automation, and lifecycle marketing best practices and identify opportunities to enhance client programs

Requirements

• 5+ years of experience in CRM, lifecycle marketing, marketing automation, or customer engagement strategy
• Deep understanding of customer journey mapping, lead nurturing, and lifecycle marketing principles
• Experience building and optimizing automated marketing programs within Salesforce Marketing Cloud or similar platforms
• Strong analytical skills with the ability to translate performance data into actionable recommendations
• Experience developing segmentation strategies and audience targeting approaches
• Strong project management and client relationship skills
• Able to collaborate effectively across strategy, media, analytics, and creative disciplines
• Experience developing or guiding email and SMS content strategy
• Strong communication and presentation skills, with the ability to explain complex CRM concepts to non-technical audiences

Preferred Qualifications

• Required: Salesforce Marketing Cloud experience
• PREFERRED: Salesforce Marketing Cloud certifications
• Experience in higher education, enrollment marketing, or other complex customer acquisition environments
• Experience with marketing attribution, dashboarding, and performance measurement
• Familiarity with customer data platforms (CDPs), analytics tools, and marketing automation ecosystems