Senior Creative Strategist
Prophet · New York, NY · 2 mo ago
Marketing$80k–$110k/yrFull-time
About the role
Prophet is looking for a Senior Creative Strategist who gets energized by turning smart strategies into impactful results. This role requires meaningful experience in a creative-led environment (typically 5+ years, with flexibility depending on the level of ownership and complexity of the work led).
Responsibilities
- Write sharp, motivating creative briefs grounded in audience truth, brand ambition, and a clear point of view.
- Turn research, audience behavior, and cultural signals into insights that unlock distinctive creative directions and channel ideas.
- Partner closely with creative teams through concept development, reviews, and refinements, protecting the core idea while making it stronger, clearer, and more ownable.
- Develop communications thinking that clarifies who we’re talking to, what we’re saying, and what each channel needs to do to bring the story to life.
- Collaborate with media and channel partners to ensure the creative idea and communications approach are designed together (not handed off), with clear roles for touchpoints across the journey.
- Help shape campaign architecture, including audiences, phases, messaging progression, and moments, and ensure the work feels connected across channels.
- Lead and facilitate working sessions (briefing, alignment, concepting, client prep) that keep teams focused, inspired, and moving toward decisions.
- Present strategy clearly and persuasively to clients and internal teams, connecting creative recommendations to business outcomes while keeping the work exciting and ambitious.
- Support and grow junior team members by giving clear feedback, raising the standard of the work, and helping them build confidence in their strategy craft.
Qualifications
- Meaningful experience as a creative strategist, communications planner, brand strategist, or account planner (typically 5-8+ years) with senior-level ownership of workstreams. Experience in B2B and B2C environments is required.
- Audience research tool experience (i.e., Quilt.AI, Infegy, Resonate, MRI-Simmons, or other relevant tools) and digital twin experience (i.e., Consumer.AI, custom agents, or other relevant platforms) to uncover actionable insights and stress-test ideas, along with a curiosity and willingness to learn and master new platforms as they emerge.
- A portfolio of work you're proud of, especially creative briefs and the thinking that shaped the work (not just the final outputs).
- A strong instinct for what makes ideas travel, how brands can earn attention, feel relevant, and show up with intention rather than noise.
- Experience partnering closely with creative and media teams, including the ability to translate between disciplines and keep work aligned as it moves from idea to execution.
- Strong storytelling and presentation skills: you can make strategy feel crisp, human, and compelling, and you can confidently lead clients to decisions.
- A collaborative, thoughtful working style and the standards to push the work from "good" to "we didn't know this brand could do that."
Benefits
Prophet offers a competitive salary range of $80,000 - $110,000, a hybrid working model with 3+ full days in the office/at client sites, and is an equal opportunity employer committed to diversity and inclusion.