Senior Creative Director

About the role

The Senior Creative Director is responsible for building the creative vision of our Brands and maintaining cohesive and thematic brand styles. Oversees the entire creative process that includes output from the graphic/packaging designers, copywriters, photographers, video managers and collaborate with the marketing team to produce advertising content, digital assets, in-store merchandising, tradeshow and presentation assets.

Responsibilities

• Lead and manage a team of creatives, providing guidance and direction to ensure the timely delivery of high-quality packaging, displays, assets, collateral, and design.
• Partner closely with category, marketing and design team to achieve the highest level of quality for each project.
• Collaborate with Marketing Manager(s) to translate strategic campaigns into captivating content and collateral.
• Drive conceptualization, design, and execution of impactful print and digital marketing campaigns and deliverables.
• Explore innovative packaging solutions through market research and trend analysis.
• Execute environmental event design for industry events, trade shows, and internal brand events and meetings.

Requirements

• Multi-disciplinary designer with 10+ years of overall experience in consumer products.
• Packaging design and ad campaign development experience required.
• Experience in digital design, social, or creative space preferred.
• Demonstrable management experience leading and managing designers, copywriters, photographers, and videographers.
• Bachelor’s Degree in Graphic Design, Art Direction, Visual Communication or design-related equivalent.
• Advanced/Expert Apple computer skills in Adobe Creative Cloud Suite.

Qualifications

The ideal candidate will have a strong background in design and management, with excellent communication and problem-solving skills. They will be a self-starter, comfortable working in a fast-paced entrepreneurial environment, organized, detail-oriented, collaborative, and flexible.

Skills

• Proficiency in KeyShot, Shapr3D or other 3D rendering tools.
• Experienced in measuring, tracking KPI’s for self and team, and interprets data well.
• Understands new product development, and product innovation, at the manufacturing and cost level, as well as the creative process.
• Ability to quickly generate concepts and visually communicate those ideas with renderings and/or comps.