Senior Creative Director

About the role

We're seeking a Senior Creative Director with a copywriting background to join our team. This role requires a deep understanding of B2B marketing, from brand stories to campaign tactics that boost client reputations and drive leads and sales.

Responsibilities

• Translate strategies into strong concepts and campaigns across multiple channels
• Lead client presentations and participate in client status meetings and planning
• Generate proactive “what-if” ideas for clients based on client and market insights
• Build campaigns that resonate with audiences and drive business outcomes
• Participate in the Creative and Design department leadership team
• Organize workshares to showcase team's work and their contributions across the department and company
• Support new business for brands that match your past experience
• Set the creative standards and frameworks that continue to define the creative operating model for B2B work
• Drive portfolio growth by identifying and pursuing expansion opportunities within existing client relationships
• Play a leading role in pitches, RFPs, and new biz conversations for adjacent brands
• Drive the conversation that makes the business case for the work, connecting creative to commercial outcomes and tying creative decisions to client growth, acquisition, and retention metrics

Requirements

• 12+ years of experience in an agency, studio, or brand environment with majority of time in a creative director role on B2B, B2B2C, and consumer brands
• A portfolio demonstrating conceptual thinking, versatility, and results for B2B brands
• Demonstrated ability to drive results and build relationships with key clients as a creative and company leader
• Demonstrated financial accountability, scoping engagements to revenue and margin targets
• Strong copywriting background, including campaigns you have directed and campaigns created as a copywriter or ACD
• Experience developing client thought leadership content and support materials, from video to long-form
• Deep understanding of B2B media channels from trade media to performance marketing, social, CRM, search/AI search, and emerging channels
• Software skills: Google Workspace: Docs, Slides, Sheets; Microsoft 365, Teams, and Outlook; Figma; Gemini, ChatGPT, Notebook LM, others

Qualifications

• Fluency in all channels and an understanding of the rising role of content across video, social, and as part of the growing role of search and AI search
• Support other Material B2B and B2B2C clients

Skills

• Curiosity and skill to deeply learn a client’s business, audiences, and markets
• Extensive fluency in all channels and an understanding of the rising role of content across video, social, and as part of the growing role of search and AI search
• Fluency in all channels and an understanding of the rising role of content across video, social, and as part of the growing role of search and AI search

Benefits

Material offers competitive compensation, including a pay range of $120,000.00 – 150,000.00, and benefits that align with our commitment to employee well-being.

Pay

$120,000.00 – 150,000.00

Schedule

N/A

Benefits

N/A

Skills

N/A

Communities

N/A

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

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