Senior Copywriter (CPG/Skin & Beauty)

About the role

VML is seeking a Senior Copywriter to join our world-class creative team: a next-level conceptual thinker and writer who knows all when it comes to creating work that demands attention across all platforms. We are looking for a storyteller who can craft a compelling narrative in a deck, in a meeting and in the work itself. You are fascinated by human behavior and dig deep for insights. You are curious by nature and never stop asking questions. We’re looking for someone who can do the job and then surprise us with something we’ve never thought of—a one-two punch of confidence and inspiration. Someone who possesses a talent for transforming great ideas into award-winning creative and has a passion for visual storytelling. We are looking for a creative who enjoys selling their ideas as much as they love crafting them.

Responsibilities

• Innovate and create interactive concepts and campaigns.
• Develop keen concepts that exceed client objectives and expectations while engaging others.
• Translate brand voice into interactive marketing materials including site copy, emails and banner ads; be the voice for your team.
• Craft and manage several projects/campaigns at a time; oversee conception and writing of all forms of online advertising, social marketing, and email.
• Collaborate with art directors for the timely development and execution of campaigns and projects, including the conception and execution of final deliverables.
• Concept big ideas and innovative tactics that can span a range of platforms, including digital, mobile, social, CRM and broadcast.

Who you are

• Builder: Innovator with a desire to bring people together; innate ability to marshal people and create gravity around ideas.
• Open and collaborative: Champion of team environments that are comfortable and encouraging, especially when working across disciplines.
• Experimenter: Embrace the unknown and ready to break process; excited by opportunities to explore new ideas rather than rely on existing paradigms; view technology as a tool that can drive this creativity.
• Ego-less: Willing to wear the hats that need wearing; a mentality that makes the team successful.

Requirements

• Minimum of 5 years’ experience in an agency setting.
• Portfolio that demonstrates strong conceptual thinking, a sharp voice and versatility.
• Solid experience with writing and presentation tools.
• Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
• Strong communication and presentation skills.
• Patience and readiness to address feedback from creatives, strategists, account leads and client-side stakeholders at many stages of content development.
• A strong work ethic.
• CPG experience a plus, especially in the skin and beauty space.

Bonus points

• Direct experience leading work for Skin and Beauty brands within your CPG portfolio.
• Portfolio featuring numerous industry awards (e.g., Clios, One Show, D&AD, Cannes Lions, Effies).
• Experience with emerging technologies, interactive experiences or innovative media.

Benefits

• Passionate, driven people who champion a culture of doing extraordinary work.
• Consciously cultivated culture aimed at building an inclusive community that is in it together, bringing positivity and active listening into the workplace while empowering creative bravery.
• Competitive benefits including the full spectrum of group health coverage options (medical, dental, vision), a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect investment in overall life balance and wellness.
• Growth-minded opportunities with a culture of real-time feedback, growth-oriented mindset and training through VML and WPP.

Pay

The base salary range for this position at the time of this posting is $60,000—$140,000 USD. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

Schedule

We’ve adopted a hybrid approach, with teams in the office an average of four days a week. Accommodations or flexibility can be discussed during the interview process.