Senior Copywriter

Key Responsibilities

• Write high-quality blog content that educates users, improves SEO performance, and positions Brello as a trusted authority in health and wellness.
• Develop conversion-focused copy for landing pages, websites, and funnels.
• Create email campaigns across the full lifecycle, including onboarding, nurture, promotions, cart abandonment, retention, and re-engagement.
• Write compliant SMS copy that is concise, clear, and action-oriented.
• Draft in-app and customer-facing notifications aligned with user intent and product journeys.
• Collaborate with marketing, growth, and product teams to align copy with campaign goals and business priorities.
• Optimize copy using performance data such as A/B tests, CTRs, open rates, and conversion metrics.
• Iterate quickly based on analytics, user feedback, and experiment results.
• Maintain editorial calendars and manage multiple projects simultaneously while meeting deadlines.

Brand & Collaboration

• Uphold Brello’s brand voice — empathetic, expert-led, empowering, simple, and solution-oriented.
• Translate complex or regulated health topics into clear, user-friendly, and trustworthy messaging.
• Work cross-functionally with design, UX, product, growth, and compliance partners.
• Contribute to messaging frameworks, positioning statements, and campaign ideation.

Required Qualifications

• 5+ years of professional copywriting experience, preferably within health, wellness, telehealth, SaaS, or direct-to-consumer brands.
• Proven experience writing: Conversion-focused landing pages and website.
• Email and lifecycle marketing campaigns SEO-driven blog content.
• Compliance-safe marketing copy.
• Excellent command of grammar, tone, clarity, and persuasion.
• Solid understanding of SEO fundamentals with a conversion-first mindset.
• Ability to manage multiple projects in a fast-paced environment.

Preferred Qualifications

• Experience working with regulated health or telehealth brands.
• Familiarity with SMS compliance standards (TCPA, CTIA) and email deliverability best practices.
• UX Prior collaboration with UX designers, CRO teams, or performance marketers.