Senior Coordinator of Provider Marketing

About the role

BioWave is redefining how pain is treated by delivering clinically proven, non-invasive solutions that improve lives. To accelerate our growth, we’ve reimagined Marketing as a sales enablement engine, and this role sits at the center of that transformation.

Responsibilities

• Own Provider Marketing Execution: Turn clinical data, reimbursement logic, and product value into materials the field can actually use. Develop: Clinical education tools, reimbursement and economic value materials, sales collateral, conference and event materials.

• Turning Strategy into Execution: Work closely with leadership to ensure every asset ladder up to commercial priorities. Partner with the Director of Sales Enablement to align on what matters most for revenue. Collaborate with the Fractional CMO to maintain messaging clarity and positioning. Translate strategy into high-quality, high-impact deliverables.

• Own Webinar Strategy & Execution: Partner with Sales to identify high-value topics and ideal hosts/guest speakers. Manage scheduling, logistics, and execution of all webinars. Develop supporting materials, presentations, follow-ups, nurture content. Drive promotion in coordination with Sales and broader marketing efforts. Track attendance, engagement, lead quality and conversion.

• Own Website Updates & Digital Content: Own the provider-facing website experience and ensure it remains current, accurate, and aligned with BioWave’s marketing priorities. Keep webinar, event, product, and educational content current. Coordinate with Leadership, Sales, Quality, and external website partners to ensure content is accurate and compliant. Identify opportunities to improve page structure, messaging, and user experience. Support landing page creation for campaigns, webinars, and lead generation initiatives. Monitor website content regularly to ensure outdated materials are removed or updated.

• Own Social Media Across Provider Verticals: Develop and manage a consistent social media calendar. Create content across key verticals: VA, Pain, Sports. Translate clinical and product insights into engaging, relevant content. Support webinars, events, and sales initiatives through social amplification. Track performance and optimize based on engagement and downstream impact.

• Manage External Partners: Brief and manage external vendors (design, content, production). Ensure work is aligned to priorities, timelines, and quality standards. Maintain control; vendors support execution, they don’t define it.

• Work Cross-Functionally: Ensure materials stay current as products, policies, and market dynamics evolve. Work across teams including Clinical, Reimbursement, Product, and QA/RA.

Qualifications

• 5+ years in healthcare, MedTech, or provider-facing B2B marketing
• Proven experience supporting sales teams with practical, usable materials
• Strong project management and prioritization skills
• Experience managing agencies or external vendors
• Ability to operate independently in a regulated environment

Skills

• Strong project management and prioritization skills
• Experience managing agencies or external vendors
• Ability to operate independently in a regulated environment

Benefits

• Medical, Vision and Dental Insurance
• 401K - discretionary 2.5% employer match
• Basic/Voluntary Term Life Insurance
• Long Term Disability
• HSA Accounts
• Paid Time Off (Years 1 and 2: 15 days, Year 3 onwards: 20 days)
• 12 paid public holidays
• Remote work environment (East coast hours required initially)
• Reimbursement for travel (sales)