Senior Coordinator, Content

What will you do?

• Content Creation
• Create content for social media publishing to support the achievement of key metrics and goals
• Develop content consistent with the brand voice that aligns with organizational goals and content strategy ensuring accuracy across copy, creative assets, links, tags and partner requirements
• Support internal departments by creating and publishing PR, marketing, and social media content related to the club, CPKC Stadium, Current Landing and other LSE Properties as assigned
• Cook with corporate partnerships, ticket, retail and community relations teams for content capture and social posts supporting their efforts
• Aid in live coverage of matches and events, including real-time publishing, community management, and content gathering
• Participate in the development of content that supports LSE properties delivering high-engaging content to meet the contractual deliverables for Corporate Partners
• Maintain an understanding of platform best practices and recommend opportunities to improve content performance

Content Management

• Assist in maintenance and organization of the content libraries (photos, videos, graphics, and other creative assets) for KC Current, CPKC Stadium, Current Landing and other LSE properties
• Monitor social channels and engage with fans, partners, and community members in alignment with the brand voice
• Aid in keeping the social calendar up to date, creating copy for content and coordinating asset development needed to execute posts on the calendar

Community Management

• Monitor comments, mentions, direct messages and fan conversations across social platforms and identify opportunities for LSE properties to engage or create additional storytelling streams
• Engage with content/comments as directed by the Manager, Content using the brand’s voice to drive engagement and Community growth
• Help identify emerging conversations and fan sentiment that may present opportunities or risk for the organization and escalate to the Manager, Content

Reporting & Optimization

• Track social media performance and assist with weekly, monthly and campaign reporting
• Monitor key metrics and provide recommendations for improvement
• Identify emerging trends in social media conversations, as well as platform tools & management and translate them into actionable recommendations for future content