Senior Content Writer - B2B SaaS

Overview of Position

FranConnect is looking for a creative, data-curious, and AI-savvy Content Manager/Writer to join our Marketing team. This is a hands-on individual contributor role for someone who loves crafting compelling B2B content and is equally excited about using AI tools to scale content production thoughtfully and efficiently.

Content Production & Writing

• Write and edit high-quality, SEO-optimized content across formats including blog posts, solution briefs, website pages, email copy, video scripts, and sales enablement one-pagers.
• Translate complex product capabilities and franchise industry trends into clear, engaging narratives tailored to FranConnect’s target personas.
• Repurpose long-form content (webinars, white papers, research reports) into shorter-form assets to maximize content mileage.
• Maintain a consistent brand voice and tone across all content produced, ensuring alignment with FranConnect’s messaging framework.
• Collaborate with subject matter experts in Product, Sales, and Customer Success to extract insights and turn them into compelling content.

AI-Powered Content Workflows

• Champion AI tools as a core part of your daily workflow. Use AI writing assistants (such as Writer, ChatGPT, or equivalent) to accelerate first drafts, generate content variations, and scale production volume without compromising quality.
• Build and maintain a library of AI prompts, templates, and content briefs that enable fast, consistent content creation across the team.
• Develop AI-assisted workflows for recurring content types (e.g., blog post drafts from outlines, email sequences from campaign briefs, social posts from long-form content) to reduce production time while maintaining editorial standards.
• Stay current on emerging AI content tools and proactively recommend new capabilities that can improve team efficiency or content performance.
• Integrate AI-generated outputs into an editorial review process that ensures accuracy, brand alignment, and human quality oversight before publication.

Content Calendar & Operations

• Manage and execute against the editorial content calendar, ensuring timely delivery of content across all active campaigns and channels.
• Track content in production from brief to publish, flagging risks and proactively resolving bottlenecks.
• Maintain organized content repositories and asset libraries so that published and in-flight content is easy to find, update, and repurpose.
• Cook up content delivery with Demand Generation to align content delivery with campaign launch dates, nurture sequences, and event timelines.

SEO & Performance

• Apply on-page SEO best practices to all written content — keyword integration, meta descriptions, internal linking, LLM and headline optimization.
• Use tools such as SEMrush, Ahrefs, or Moz to identify content opportunities, track keyword rankings, and inform topic selection.
• Monitor content performance using Google Analytics and HubSpot; report on traffic, engagement, and content-attributed pipeline metrics on a regular cadence.
• Use performance data to continuously improve content quality and prioritize what topics and formats to invest in.

Cross-Functional Collaboration

• Work closely with the Product Marketing team to ensure new product releases, feature updates, and positioning changes are accurately reflected in content.
• Partner with the Demand Generation team to build content that supports lead generation programs, including landing pages, gated assets, and nurture email series.
• Support Sales with fresh, up-to-date collateral by turning sales feedback into actionable content updates.
• Participate in content reviews and contribute editorial feedback on work produced by agency partners or freelancers.

Qualifications

• 3–5 years of experience in content writing, content marketing, or a related role in a B2B SaaS environment.
• Must have proven content writing experience working in a B2B SaaS Tech environment.
• Exceptional writing and editing skills — you can write clearly, adapt your voice to different formats, and self-edit with a sharp eye.
• Demonstrated experience using AI writing tools (Writer, ChatGPT, Jasper, or similar) as a genuine productivity multiplier in day-to-day content work — not just as an experiment.
• Comfort building and working within structured content workflows, prompt libraries, or AI-assisted production systems.
• Working knowledge of SEO fundamentals and experience applying them in content creation.
• Familiarity with HubSpot (or equivalent marketing automation platform) and Google Analytics.
• Ability to manage multiple projects simultaneously in a deadline-driven environment with minimal supervision.
• Strong collaboration instincts — you are comfortable interviewing subject matter experts, incorporating feedback, and working cross-functionally.

PREFERRED

• Experience writing for the franchise, multi-unit, or retail operations industry.
• Familiarity with tools such as Salesforce, SEMrush/Ahrefs, or Hootsuite.
• Experience creating content for both mid-market and enterprise B2B audiences.
• Background in content operations or editorial project management.
• Undergraduate degree in Marketing, Communications, Journalism, English, or a related field — or equivalent professional experience.