Senior B2B Content Writer (Marketing) - remote opportunity

About the Role

Our Senior B2B Content Writer partners day-to-day with B2B Marketing strategists to turn strategy into high-performing content across the buyer journey. This is an embedded role: you’ll participate in campaign working sessions, help shape positioning and messaging, and translate complex topics into clear, credible, persuasive content for B2B decision-makers.

As a full-time, integrated member of the team, you’ll engage internal experts, translate complex topics into audience-ready narratives, and drive continuous improvement in B2B content quality, consistency, and delivery.

Responsibilities

• Co-own B2B content planning with strategists – including the VP of B2B Marketing and the VP of Growth Operations - across demand gen, ABM, sales enablement, and customer marketing.
• Write and optimize core assets: landing pages, emails, case studies, one-pagers/solution briefs, blog posts, webinar/event copy, and enablement materials.
• Interview subject matter experts, synthesize research, and ensure accuracy/claim substantiation.
• Use performance and sales feedback to continuously improve messaging, clarity, and conversion.
• Translate campaign strategy, segment insights, and product positioning into audience-ready messaging and content in partnership with B2B Marketing strategists.
• Write, edit, and iterate a range of B2B assets (e.g., landing pages, emails, sales collateral, case studies, one-pagers, solution briefs, blog posts, webinar/event copy, talking points, and internal enablement content).
• Build content from credible source material: interview SMEs, synthesize research, and ensure terminology and claims are accurate and appropriately substantiated.
• Develop strategic narratives and proof points: propose angles, identify content gaps, and recommend formats that align to funnel stage and channel.
• Shape, maintain, and evolve B2B voice, content, and messaging guidelines across products and audiences in partnership with brand, product marketing, and strategy.
• Use performance insights (engagement, conversion, qualitative sales feedback) to refine messaging, improve clarity, and strengthen content effectiveness over time.
• Coordinate with design, digital, and demand teams to adapt content for channel needs (web, email, paid/organic social, events) and apply best practices (SEO, accessibility, readability).
• Own drafts through review cycles, incorporate feedback, and ensure content meets brand standards and (where applicable) regulatory/legal requirements.
• Participate in weekly content planning, campaign kickoffs, copy and design reviews, and retrospectives to improve quality, speed, and performance.

Skills & Capabilities

• Proven ability to write for B2B audiences, translating complex concepts into clear, compelling messaging and narratives.
• Strong interviewing and synthesis skills: able to elicit insights from SMEs and turn them into accurate, audience-ready content.
• Comfortable operating as an embedded partner in a strategist-led workflow: contributes ideas, flags risks/gaps, and iterates quickly based on feedback.
• Strong editorial judgment and attention to detail (structure, scannability, tone, grammar), with a bias toward clarity and audience outcomes.
• Able to manage work in a shared workflow (briefs, reviews, versioning) and keep stakeholders aligned on status, feedback, and deadlines.
• Customer- and market-aware: learns the subject matter well enough to write to real buyer needs, objections, and decision criteria.
• Highly collaborative: builds strong working relationships with strategists, product marketers, sales partners, and creative teams.
• Constructive, iterative mindset: welcomes feedback and uses it to strengthen clarity, tone, and performance.
• Familiarity with SEO best practices, web writing, and content optimization; able to write for both humans and search intent without sacrificing clarity.
• Experience using AI tools to accelerate content development while maintaining accuracy, brand voice, and compliance.
• Excellent project management skills with the ability to manage multiple priorities and deadlines.

Success Metrics

• On-time delivery and throughput of priority B2B assets (meets planning commitments for internal and external needs; communicates risks early).
• High content quality and consistency (voice, accuracy, clarity) evidenced by stakeholder feedback, few revision rounds, and smooth approval processes.
• Campaign and asset performance tied to content (engagement, conversion, influenced pipeline) in partnership with strategists and channel owners.
• Adoption and usability of sales enablement assets (sales feedback, usage signals, and field readiness).

Qualifications

• 5 - 8+ years of experience writing B2B content in a marketing, agency, editorial, or in-house environment; experience in healthcare, benefits, wellness, or HR/total rewards is strongly preferred.
• Portfolio or writing samples demonstrating B2B content across channels (web, email, enablement, long-form) beneficial.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred.
• Experience writing in regulated or compliance-reviewed environments (e.g., healthcare, benefits, financial services) and comfort navigating reviews and substantiation.
• Experience managing content across multiple channels, including social media, web, email, and print, for cataloguing, review, and optimization.

Pay

The salary range for this opportunity is $82,300 to $112,500. Compensation depends on several factors: qualifications, skills, competencies, and experience.

Benefits

• Competitive salary.
• Company bonus potential.
• Medical, dental, and vision coverage.
• 401k with company match.
• Generous paid time off.
• Free gym membership to over 13,000 fitness locations in the US.