SENIOR CONTENT STRATEGIST, SALES AND REVENUE GROWTH (CHARLOTTE - HYBRID)
About the role
As the leading foodservice and support services company, Compass Group USA is known for our great people, great service and our great results. If you’ve been hungry and away from home, chances are you’ve tasted Compass Group’s delicious food and experienced our outstanding service. We have over 284,000 US associates who work in award-winning restaurants, corporate cafes, hospitals, schools, arenas, museums, and more in all 50 states. Our reach is constantly expanding to shape the industry and create new opportunities for innovation. Join the Compass family today! great people. great services. great results. Each and every individual plays a key role in the growth and legacy of our company. We know the next big idea can come from anyone. We encourage developing and attracting expertise that differentiates us as a company as we continue to raise the bar.
As a Senior Content Strategist at Compass Creative Studio, you will play a pivotal role in creating compelling content that drives client interest and supports the sales and growth objectives of Compass Group. Your expertise in writing, editing and leadership will be essential in producing high-quality materials that align with our sales goals and revenue targets. As our capabilities evolve, you will also take ownership of assigned content portfolios and help lead the development of AI-enabled tools, skills, agents and workflows that strengthen how CCS creates, maintains and validates proposal content.
Responsibilities
- Develop engaging copy for templates across multiple brands, designed to capture client interest and drive sales.
- Research and conduct interviews to write impactful case studies for various sectors within Compass Group, showcasing our success stories and driving growth.
- Train and mentor new content strategists, ensuring they understand their role in supporting sales and generating revenue.
- Lead collaborative brainstorming sessions with team members on multiple projects to ensure content meets sales and marketing needs.
- Partner with sales teams to ensure content aligns with their needs and collaborate with marketing teams to enhance existing content, driving revenue.
- Gather and determine necessary information to create tailored content that supports sales initiatives.
- Serve as the content librarian for assigned sectors, organizing and maintaining approved templates, proof points, case studies and source materials; work with subject matter experts to validate updates, resolve conflicts and retire outdated content.
- Lead the use, development, testing and continuous improvement of approved AI tools, prompts, skills, agents and workflows for assigned sectors; use historical and live work to validate outputs, identify gaps and translate editorial standards into repeatable rules and processes.
- Collaborate with Art Directors and Designers to ensure the best design complements the content, enhancing its impact on sales.
- Edit all copy for accuracy and grammar, adhering to AP Style guidelines, ensuring high-quality content that supports sales and growth.
- Stay updated on the latest trends and technologies in content development, including AI and knowledge management, to continuously improve and innovate our sales-driven content strategies.
Requirements
- 5+ years as a writer and editor, with proposal environment experience being a plus.
- Eye for design and ability to work across