Senior Content Producer – Automotive & Social Media

About the role

Automotive Elegance seeks a full‑time Senior Content Producer to oversee visual content across its Andover, Londonderry, and Marlborough locations. The role involves spending most time in the shops, identifying story opportunities, planning shoots, producing photography and video, editing, and publishing content that reflects the company’s real‑world expertise, while working with the General Sales Manager and owner on brand direction and creative initiatives.

Responsibilities

• Review production schedules and determine where the strongest content opportunities exist across Andover, Londonderry, and Marlborough.
• Plan your own time across multiple locations without waiting for a daily list of assignments.
• Photograph and film vehicles, installation processes, technicians, customers, facilities, dealership projects, deliveries, and events.
• Create and edit Reels, Stories, short‑form video, photography, educational content, testimonials, interviews, product demonstrations, and longer‑form content when appropriate.
• Maintain a consistent weekly flow of content and move efficiently from filming to editing to final delivery.
• Understand which projects warrant quick‑turn content and which deserve a significantly higher level of production.
• Capture before‑and‑after transformations, vehicle reveals, customer reactions, installation details, quality‑control processes, and behind‑the‑scenes activity.
• Conduct interviews with customers, employees, technicians, dealership partners, and other potential brand ambassadors, while coaching people who may not naturally be comfortable on camera.
• Turn technical information about PPF, ceramic coatings, paint correction, window tint, marine projects, residential window film, and other services into understandable customer‑facing content.
• Create content designed specifically to support the sales process and help prospective customers understand Automotive Elegance before they ever contact us.
• Showcase the volume and variety of work happening across all of our locations so our online presence accurately reflects the size and experience of the company.
• Build organized vehicle‑specific content libraries that allow our sales team to quickly show customers examples of similar vehicles and completed projects.
• Maintain photography, finished video, and valuable raw footage in an organized Dropbox structure.
• Work directly with our Marketing Firm to continuously provide fresh photography and video for paid advertising, websites, landing pages, social campaigns, and other digital initiatives.
• Stay current with social media formats, editing techniques, platforms, audio trends, equipment, software, and emerging content opportunities.
• Recommend equipment, software, or production tools when they will materially improve the quality or efficiency of our content.
• Review content performance and use those results to improve future creative decisions.
• Provide the Sales Manager and Owner with a concise weekly update covering what was produced, what performed, what was learned, and what content opportunities are coming next.
• Take ownership of deadlines, organization, output, and follow‑through