Senior Content Marketing Manager

About the role

Reporting directly to the VP, Sales & Marketing, the Senior Content Marketing Manager, Life Sciences will own the strategy, creation, production, and performance of VivoSense content across digital, web, social, sales, and event channels. This is both a strategic and execution focused role. The successful candidate will work closely with Science, Commercial, Product, and Executive Leadership to translate highly technical subject matter into clear, credible content for pharmaceutical, biotechnology, clinical research, and digital health audiences. This role requires sound judgment, strong scientific curiosity, exceptional follow-through, and the ability to operate with limited day-to-day direction. The right person will identify what needs to be done, build a practical plan, engage the right subject matter experts, and deliver polished work on schedule.

Responsibilities

• Own and execute an integrated content strategy aligned with VivoSense commercial priorities, brand positioning, target audiences, and the customer journey.
• Create, edit, and manage high-quality content, including scientifically driven blog articles, whitepapers, eBooks, case studies, website copy, email content, digital advertisements, brochures, conference collateral, presentations, and sales enablement materials.
• Own the day-to-day management and continuous improvement of the content on the VivoSense website within WordPress; create and edit pages, manage layouts and media, troubleshoot common content and formatting issues, and coordinate with external resources when deeper development support is required.
• Create polished visual assets for LinkedIn campaigns, digital advertisements, blog imagery, website content, conference materials, brochures, whitepapers, presentations, and other commercial needs; work fluently in Adobe Creative Cloud, particularly InDesign and Photoshop, and use appropriate AI-enabled design tools to improve speed and creative output without compromising quality, accuracy, or brand standards.
• Own VivoSense organic LinkedIn strategy and execution, including editorial planning, copywriting, visual development, publishing, community monitoring, and performance reporting; plan, build, launch, and optimize LinkedIn paid campaigns, including audience definition, creative development, campaign structure, testing, budget stewardship, and performance analysis.
• Create campaign plans and collateral for conferences and trade shows, including booth graphics, brochures, digital promotions, and pre-event and post-event content; represent VivoSense professionally at domestic and international industry conferences and trade shows alongside other VivoSense employees.

Qualifications

• Proven ability to work independently in a remote, resource‑conscious environment.
• 5+ years of progressive B2B content marketing or integrated marketing experience, with substantial responsibility for both strategy and hands‑on execution.
• Familiarity with clinical trials, digital health technologies, wearable sensors, digital measures, eClinical solutions, or related regulated research environments.
• Strong visual design capabilities, supported by a portfolio that includes digital and print work.
• Advanced working knowledge of WordPress and practical experience managing website content, layouts, and routine production issues.
• Experience using HubSpot for email marketing, landing pages, campaign execution, CRM‑connected marketing, and performance reporting.
• Hands‑on experience managing LinkedIn organic content and paid advertising campaigns.
• Ability and willingness to travel domestically and internationally for trade shows, conferences, and company activities.
• Preferred: experience working within a CRO, life sciences services company, pharmaceutical or biotechnology company, or clinical technology provider.

Benefits

• Unlimited PTO
• Board‑approved stock options
• Board‑approved annual bonus
• Direct access to senior leadership
• Healthcare, vision, dental, life insurance
• Professional growth training
• 401(k) with Safe Harbor employer contribution
• Remote work
• Flexible working hours

Pay

Base Salary Range: $135,000 - $155,000 (depending on experience and location)