Senior Content Marketing Manager

About the role

The Senior Content Marketing Manager will lead PandaDoc’s content strategy, driving the development of new formats and storytelling approaches. Reporting to the Director of Brand Marketing, this role will oversee the creation of engaging content that resonates with the target audience and aligns with business objectives.

Responsibilities

• Develop and execute PandaDoc’s content strategy, ensuring alignment with business goals and brand identity
• Proactively plan and bring ideas to the content roadmap, collaborating with cross-functional teams
• Reimagine top-of-funnel content, creating interactive tools, educational guides, video series, and webinars that attract and engage audiences
• Find and tell compelling customer stories through interviews, scripts, and visual elements, working with the Brand Studio team
• Partner with SEO, Product Marketing, and Customer Experience teams to ensure seamless integration and optimization of content
• Measure and report on content performance, using data to inform strategic decisions and drive improvements
• Stay updated on trends in content visibility and AI, adjusting strategies as needed

Requirements

• 4-6 years of experience in content marketing, preferably in B2B SaaS
• Experience in developing and executing content strategies across various formats
• A proven track record of creating top-of-funnel content that attracts and engages audiences
• Adept at telling human stories and developing them editorially
• Ability to work effectively across multiple content-producing teams
• Strong writing and editing skills with a focus on quality
• Experience managing freelancers or external contributors
• Comfortable with data analysis and building measurement frameworks
• Experience with AI in content production, understanding its impact and limitations

Qualifications

• Clear understanding of how to leverage AI to produce better content faster while maintaining authenticity
• Passionate about crafting compelling content that drives engagement and conversion
• Ability to balance evergreen and educational content with timely campaign work

Skills

• Strategic thinking and execution
• Collaborative teamwork
• Data-driven decision-making
• Content creation and management
• Customer-centric approach

Benefits

PandaDoc offers competitive compensation, comprehensive benefits, and a supportive work environment designed to foster growth and happiness among employees.