Senior Content Marketing Manager

About the role

Unity is seeking a strategic content marketer to join the Ads Content Marketing team. The role supports Unity's Grow division, which helps mobile developers and publishers scale their games and apps through user acquisition and monetization solutions.

Responsibilities

• Define GTM campaign content strategy and deliverables, working cross-functionally across marketing.
• Own and deliver a rich pipeline of content that supports the GTM strategy across the customer journey. Content types include: case studies, customer stories, blog posts, ebooks, webinars, co-marketing materials, newsletters, reports, and presentations.
• Lead the customer stories and case studies end-to-end, inclusive of identifying story opportunities, managing approvals, and delivering content in the format that best serves the GTM.
• Collaborate closely with product marketing, sales, and integrated marketing teams to ensure content aligns with messaging, campaigns, and business priorities.
• Monitor and optimize content performance based on data, surfacing insights and recommendations to the team.
• Manage content through internal review and legal compliance processes, ensuring accuracy and adherence to brand and content standards.

Requirements

• Proven track record of producing high-quality B2B content marketing that drives engagement and supports business priorities, aligned with messaging and positioning strategy.
• Strong writing, editing, and storytelling skills with the ability to distill complex ad tech or performance marketing concepts into clear, compelling narratives for a range of audiences.
• Experience owning a content program, including stakeholder coordination and editorial judgment.
• Understanding of demand generation campaigns, experience creating content strategy in line with such campaigns, and executing at scale.
• A self-starter mindset with the ability to identify content opportunities, manage competing priorities, and drive execution independently.
• Strong collaboration skills for working across product marketing, integrated marketing, creative, and sales teams.
• Comfortable with content management systems, SEO best practices, and analytics tools.
• Experience with multi-channel content distribution and familiarity with content performance metrics.
• Resilient, organized, and adaptable in a fast-paced environment with evolving business priorities.

Qualifications

• Experience in mobile advertising, ad tech, programmatic, or performance marketing.
• Familiarity with the mobile gaming ecosystem and its key players.
• Experience managing co-marketing or partner content programs.

Skills

• Excellent verbal and written communication skills in English.

Benefits

The role offers a competitive salary range of $106,300.00 - $159,500.00, along with comprehensive benefits including health, life, and disability insurance, a commute subsidy, employee stock ownership, competitive retirement/pension plans, generous vacation and personal days, support for new parents, office food snacks, mental health and wellbeing programs, employee resource groups, global employee assistance program, training and development programs, and volunteering and donation matching program.

Pay

$106,300.00 - $159,500.00

Schedule

N/A