Senior Content Marketing Manager

About the role

Base Salary: $145-$185K*

Location: New York, NY (Hybrid)

Key responsibilities

• Partner with executives, customers, and subject matter experts to identify insights, develop original points of view, and create differentiated market narratives
• Create high-quality content across formats including blogs, newsletters, research reports, webinars, customer stories, case studies, landing pages, sales enablement assets, and emerging content formats
• Build and manage thought leadership programs for executives and subject matter experts, including content planning, interviewing, ghostwriting, publishing, and performance tracking
• Own SEO and AEO initiatives to improve discoverability across traditional search engines and AI-powered answer engines
• Continuously experiment with new formats, channels, and audience growth initiatives, using data to determine where Kalepa should invest further
• Use AI tools responsibly to accelerate production and research while maintaining a high bar for editorial quality, accuracy, and original thinking
• Track, analyze, and report on content performance, using insights to refine strategy, prioritization, and investment decisions

Qualifications

• 6+ years of experience in content marketing, content strategy, editorial, or thought leadership roles
• Experience building content systems, not just creating individual content assets
• Exceptional writing and editing skills, with a proven ability to simplify complex technical or industry-specific topics
• Experience creating content that supports business objectives such as SEO growth, audience growth, executive visibility, demand generation, or pipeline influence
• Strong ghostwriting capabilities and can adapt tone and voice across different stakeholders
• Excellent editorial instincts and a high standard for clarity, structure, accuracy, and quality
• Naturally curious and enjoy identifying new opportunities, testing ideas, and learning from results
• Highly organized and capable of managing multiple projects, stakeholders, and deadlines simultaneously
• Experience writing data-driven stories, research-based content, or industry analysis