Senior Content Marketing Manager

About the role

We’re looking for a seasoned content marketer to help us define and execute content strategy that positions Valimail as a thought leader in the email trust space. We want someone who’s willing to take risks and try to break the “sea of sameness” in the B2B space. The person in this role should be a great storyteller and understand how to apply it to content strategy that educates, influences, and engages a B2B buying audience. You will develop content for a variety of mediums and cover diverse topics from industry trends and innovation to real-world impact stories. You are goal-oriented and measure content success with metrics: organic web traffic, high-quality leads, brand awareness, and new customers. This is a unique opportunity to shape our narrative and brand and elevate our message to a larger total addressable market.

Responsibilities

• Help build a steady cadence of high-quality content for all stages of the funnel
• Develop multi-channel content marketing strategy and roadmap to support brand awareness, demand generation and ABM campaigns
• Create and manage the production of content including blogs, email campaigns, website content, videos, and webinars that speak to our buyers across healthcare, restaurant, and retail verticals
• Lead and inspire creative ideas for content development and messaging consistency across all channels (demand generation, digital, web, social, video, etc.)
• Collaborate with internal stakeholders to create engaging stories aligned with company messaging
• Drive effective and creative content that incites engagement and grows audiences
• Ensure content aligns with funnel-building objectives and is consistently delivered across touchpoints
• Leverage data to set goals, measure success, and refine content strategy
• Help maintain a functional content calendar and ensure style, quality, and tone consistency
• Write and edit high-performing content with impeccable attention to detail
• Copy edit a variety of marketing materials

Requirements

• Top-notch grammar, messaging punctuation and writing skills
• +5 years of content marketing experience, including creating blog posts, white papers, webinars, and more
• Experience revamping and executing a new content for a B2B SaaS brand
• Willingness to think outside the B2B box and courage to test ideas and collaborate closely with our creative team
• Entrepreneurial mindset and ability to work in a fast-paced environment
• Editorial mindset and familiarity with audience preferences
• Knowledge of SEO, web traffic metrics, and demand generation tools
• Bachelor's degree in Marketing, Journalism, Public Relations, or related field

Benefits

• Competitive compensation and comprehensive health, dental, and vision coverage
• Retirement savings programs with company matching (401(k) or RRSP)
• Generous paid time off, including holidays, and vacation
• Paid parental leave and family support benefits
• Life and disability coverage
• Flexible spending and health savings options (where applicable)
• Health and wellness support, including gym reimbursement and wellness programs
• Employee Assistance Program with 24/7 confidential support for employees and families
• Education assistance and professional development opportunities
• Access to LinkedIn Learning and continuous learning resources
• Employee referral bonus program and additional company perks and discounts
• Internal rewards and recognition platform (Motivosity) to celebrate and acknowledge project wins, milestone achievements, and the outstanding contributions of our colleagues
• Business travel insurance and global employee support programs

Pay

Base Salary: $124,999 USD - $160,000 USD