Senior Content Marketing Manager

About the role

The Senior Content Marketing Manager at Crescendo is responsible for creating and executing thought leadership, research reports, campaign content, and webinars that define and drive the category of AI-native Customer Experience solutions. Reporting to the VP of Product Marketing, this role requires a deep understanding of B2B SaaS markets and the ability to craft compelling content that resonates with non-technical buyers.

Responsibilities

• Ghost-writing and co-creating thought leadership pieces with the CEO and leadership team
• Commissioning and producing original research reports
• Writing campaign content for product launches and competitive campaigns
• Developing and executing a webinar program
• Creating and repurposing event content
• Interviewing customers and turning their insights into case studies

Requirements

• 6-8 years of experience in B2B content marketing, preferably at a technology company in a category-creation phase
• A portfolio of work including thought leadership, research reports, campaign content, and case studies
• Genuine fluency with AI tools and workflows
• Strong editorial instincts and the ability to connect content to pipeline outcomes
• Experience working with technical subject matter experts to create compelling content
• Experience owning a webinar or event content program

Qualifications

• Comfortable working with technical subject matter experts
• Track record of connecting content decisions to pipeline outcomes
• Experience in a category-creation environment
• Ability to ghost-write for a founder or executive
• Experience publishing original research that gets cited externally
• A point of view on the future of B2B content that challenges conventional wisdom

Skills

• AI fluency
• Strong editorial instincts
• Technical subject matter expertise
• Collaboration with technical teams
• Content marketing strategy development
• Event and webinar management
• Customer relationship management

Benefits

• Remote work option
• Competitive compensation package
• Flexible schedule
• Professional development opportunities
• Employee recognition programs
• Health and wellness benefits

Pay

$150K - $175K annually, commensurate with experience

Schedule

Full-time, remote position