Senior Content & Brand Strategy Manager

Who We Are We are Waste Harmonics Keter, your partner in handling complex waste operations. Growing steadily for nearly 25 years, we have become the choice provider for managed waste services by pairing high-touch, white-glove customer service with data-driven, tech-enabled programs. From developing proprietary monitoring technology to linking arms with other industry leaders to strengthen our operations, we have a storied history of doing what's needed to serve our customers well. At Waste Harmonics Keter, we believe waste is a people business. Our mission is to simplify complex waste operations while helping customers improve cost control, operational efficiency, sustainability, and visibility across their organizations. Who We're Looking For The Senior Content & Brand Strategy Manager is responsible for owning the strategy, execution, and governance of Waste Harmonics Keter's content and brand communications. This role serves as the steward of our brand voice and messaging, ensuring every piece of content supports our business objectives, strengthens our market position, and helps customers understand the value of our solutions. This is not a traditional content writing role. The ideal candidate is a strategic marketer, editor, project manager, and brand leader who can translate complex business concepts into compelling content while managing agency partners, collaborating with subject matter experts, and driving content initiatives that support marketing, sales, recruiting, and executive communications. What You'll Be Doing Develop and execute an enterprise content strategy that supports brand awareness, demand generation, customer engagement, and sales enablement Own Waste Harmonics Keter's brand voice, messaging, positioning, and editorial standards across all marketing and communication channels Create and manage editorial calendars aligned with strategic initiatives, business priorities, and customer needs Partner with Sales, Customer Operations, Operations, Finance, Sustainability, and executive leadership to develop impactful content Translate complex operational, technical, and industry concepts into clear, engaging, customer-focused messaging Manage the day-to-day relationship with external creative and content partners, ensuring projects are delivered on time, on brand, and aligned with business objectives Develop comprehensive creative briefs that define audience, messaging, objectives, SEO opportunities, tone, and success metrics Review and edit all content for quality, clarity, accuracy, brand consistency, and strategic value before publication Build scalable processes for gathering expertise from internal subject matter experts while minimizing review cycles Create thought leadership, website content, blogs, case studies, white papers, sales collateral, executive communications, and social media content Partner with Sales to develop messaging that addresses buyer challenges, supports the sales process, and strengthens competitive positioning Manage content requests across Marketing, Sales, Human Resources, and executive leadership while balancing strategic priorities and project timelines Maintain an organized content library, editorial workflows, templates, and governance processes Monitor content performance and continuously optimize messaging based on engagement, search visibility, and business impact What You'll Bring To The Table 5+ years of experience in B2B content strategy, brand marketing, product marketing, or content marketing Exceptional writing, editing, and storytelling skills with the ability to simplify complex topics Strong understanding of brand positioning, messaging strategy, and editorial best practices Experience managing agencies, freelance partners, or external creative teams Proven ability to build content strategies that support both marketing and sales objectives Experience interviewing subject matter experts and transforming technical expertise into customer-friendly content Strong project management skills with the ability to manage multiple stakeholders, deadlines, and priorities Excellent communication, collaboration, and organizational skills Strong editorial judgment and attention to detail Ability to balance strategic thinking with hands-on execution Curiosity and desire to learn complex industries and communicate them effectively Preferred Skills Experience with SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) Knowledge of content strategy for AI-powered search and generative discovery platforms Experience with Google Search Console, Google Analytics 4, SEMrush, Ahrefs, Clearscope, Conductor, or similar SEO tools Experience developing sales enablement content, case studies, executive thought leadership, and product marketing materials Familiarity with structured content, schema markup, FAQs, and entity-based SEO Experience in B2B managed services, facilities management, logistics, commercial real estate, manufacturing, sustainability, SaaS, or other complex industries Familiarity with Salesforce, Pardot, or other marketing automation platforms Experience leveraging AI tools responsibly to improve content development, research, and workflow efficiency What's Good To Know This role serves as the strategic owner of Waste Harmonics Keter's content engine and brand messaging Significant collaboration with executive leadership, Sales, Customer Operations, Finance, Human Resources, and external agency partners Opportunity to influence how the company communicates its value proposition across every customer touchpoint High-visibility role with direct impact on demand generation, sales enablement, recruiting, and brand awareness Fast-paced environment requiring strong strategic thinking, project management, and editorial leadership What We Bring To The Table Competitive Compensation Annual Bonus Plan at Every Level Continuous Learning and Development Opportunities 401(k) Retirement Savings with Company Match; Immediate Vesting Medical & Dental Insurance Vision Insurance (Company Paid) Life Insurance (Company Paid) Short-term & Long-term Disability (Company Paid) Employee Assistance Program Flexible Spending Accounts/Health Savings Accounts Paid Time Off (PTO), Including Birthday Off, Community Volunteer Hours, and a Friday Off in the Summer 7 Paid Holidays At Waste Harmonics Keter, we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome candidates from all backgrounds to apply.