Senior Content & Brand Strategy Manager

What You'll Be Doing

• Develop and execute an enterprise content strategy that supports brand awareness, demand generation, customer engagement, and sales enablement
• Own Waste Harmonics Keter's brand voice, messaging, positioning, and editorial standards across all marketing and communication channels
• Create and manage editorial calendars aligned with strategic initiatives, business priorities, and customer needs
• Partner with Sales, Customer Operations, Operations, Finance, Sustainability, and executive leadership to develop impactful content
• Translate complex operational, technical, and industry concepts into clear, engaging, customer-focused messaging
• Manage the day-to-day relationship with external creative and content partners, ensuring projects are delivered on time, on brand, and aligned with business objectives
• Develop comprehensive creative briefs that define audience, messaging, objectives, SEO opportunities, tone, and success metrics
• Review and edit all content for quality, clarity, accuracy, brand consistency, and strategic value before publication
• Create scalable processes for gathering expertise from internal subject matter experts while minimizing review cycles
• Build thought leadership, website content, blogs, case studies, white papers, sales collateral, executive communications, and social media content
• Partner with Sales to develop messaging that addresses buyer challenges, supports the sales process, and strengthens competitive positioning
• Manage content requests across Marketing, Sales, Human Resources, and executive leadership while balancing strategic priorities and project timelines
• Maintain an organized content library, editorial workflows, templates, and governance processes
• Monitor content performance and continuously optimize messaging based on engagement, search visibility, and business impact

What You'll Bring To The Table

• 5+ years of experience in B2B content strategy, brand marketing, product marketing, or content marketing
• Exceptional writing, editing, and storytelling skills with the ability to simplify complex topics
• Strong understanding of brand positioning, messaging strategy, and editorial best practices
• Experience managing agencies, freelance partners, or external creative teams
• Proven ability to build content strategies that support both marketing and sales objectives
• Experience interviewing subject matter experts and transforming technical expertise into customer-friendly content
• Strong project management skills with the ability to manage multiple stakeholders, deadlines, and priorities
• Excellent communication, collaboration, and organizational skills
• Strong editorial judgment and attention to detail
• Able to balance strategic thinking with hands-on execution
• Curiosity and desire to learn complex industries and communicate them effectively

Preferred Skills

• Experience with SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO)
• Knowledge of content strategy for AI-powered search and generative discovery platforms
• Experience with Google Search Console, Google Analytics 4, SEMrush, Ahrefs, Clearscope, Conductor, or similar SEO tools
• Experience developing sales enablement content, case studies, executive thought leadership, and product marketing materials
• Familiarity with structured content, schema markup, FAQs, and entity-based SEO
• Experience in B2B managed services, facilities management, logistics, commercial real estate, manufacturing, sustainability, SaaS, or other complex industries
• Familiarity with Salesforce, Pardot, or other marketing automation platforms
• Experience leveraging AI tools responsibly to improve content development, research, and workflow efficiency