Senior Brand Content Manager
About the role
We are searching for a strategic, narrative-driven Senior Brand Content Manager to elevate Demandbase’s voice in the market. In this role, you won't just write; you will define the stories that make Demandbase the most trusted and unique voice in the AI GTM category.
Responsibilities
Lead the development and evolution of Demandbase’s overarching brand story and specific product portfolio narratives. Ensure our messaging is differentiated, consistent, and emotionally resonant.
Architect and execute a high-impact thought leadership content strategy. Collaborate with executives and internal experts to turn their insights into authoritative content that shapes category conversations.
Create high-quality, high-velocity assets for global campaigns. This includes everything from long-form research reports and white papers to short-form social copy, video scripts, and ad assets.
Champion our video strategy. Lead the development of brand videos, customer testimonial pieces, and educational content that humanizes our AI and makes our technology accessible.
Oversee brand content for all channel types (web, social, email, events, sales enablement). Ensure all content aligns with our visual and verbal identity standards while being optimized for its specific medium.
Collaborate with the creative studio to ensure design and copy are locked in synergy. Partner with PMM and Demand Gen teams to ensure content supports specific pipeline and revenue goals.
Establish editorial calendars, style guides, and feedback loops that ensure quality and speed. Move the team from a reactive, request-driven model to a proactive, narrative-led content engine.
Requirements
8+ years of experience in brand marketing, content strategy, or creative copywriting, preferably in B2B or enterprise SaaS.
Proven ability to craft differentiated, category-defining narratives. You know how to make complex tech sound simple and compelling.
Strong background in developing content across diverse formats: long-form (ebooks, reports) and short-form (social, video scripts, ad copy).
Experience leading executive thought leadership programs—you know how to interview leaders and ghostwrite with a distinct, authoritative voice.
Data-driven mindset: You understand how content directly influences pipeline and can use data to refine your narrative strategy.
Exceptional project management skills: You can juggle multiple high-priority campaigns without losing focus on quality or brand integrity.
Ability to thrive in a fast-paced environment: You are a self-starter who moves fast, embraces change, and loves to experiment with new formats.
Collaborative spirit: You are comfortable working with stakeholders across the organization, from product managers to C-suite executives.
Qualifications
Experience in the marketing and sales technology industry.
Experience working with AI tools to enhance content ideation and production workflows.
A strong portfolio demonstrating bold, narrative-led brand campaigns.
Experience in video production or directing creative assets.
Skills
Strategic thinking and storytelling skills.
Content creation and editing.
Project management and organizational skills.
Collaboration and stakeholder management.
Benefits
Comprehensive benefits package including health insurance, retirement plans, and paid time off.
Flexible work arrangements to support work-life balance.
Continuous learning and professional development opportunities.
Work in a dynamic, innovative, and inclusive environment.
Pay
Competitive salary commensurate with experience.
Schedule
Full-time position with flexible hours to accommodate remote work.