Senior Consumer Insights & Foresights Analyst

About the role

Join us to grow your career while contributing to meaningful work that makes a difference. As a Senior Insights & Foresights Analyst, you will support efforts in driving business and commercial success for PMI's smoke-free product portfolio. You will collaborate across the commercial organization, contributing to initiatives for both IQOS and ZYN brands.

Responsibilities

• Synthesize consumer, cultural, and competitive data into clear, structured deliverables (e.g., insights, opportunity areas, briefs) that directly inform portfolio strategy, brand positioning, and innovation priorities.
• Support the execution of qualitative research (e.g., ethnographies, co-creation, exploratory studies), ensuring outputs are well-organized, insight-rich, and aligned to business needs.
• Implement and uphold standardized evaluation frameworks across concept, creative, and product testing (incl. IHUT), ensuring quality, comparability, and reliability of results across initiatives.
• Analyze tracking studies, performance dashboards, and benchmarking data to identify clear, actionable insights that inform brand, creative, and innovation decisions.
• Develop clear, insight-led materials (e.g., reports, presentations, briefs) that connect findings to business implications, enabling decision-making across marketing and cross-functional teams.

Requirements

• Bachelor's Degree in Business, Sociology, Psychology, Marketing, or Research.
• Minimum 3+ years of experience in consumer insights within CPG or consumer research agency.
• Extensive knowledge and proven application of a wide range of quantitative and qualitative research initiatives and methodologies to address business objectives, including survey development and execution, segmentation, advertising effectiveness, panel research, ethnographies, focus groups, in-depth interviews, brand tracking, and product research.
• Proficient in extracting insights from both quantitative and qualitative data, connecting the dots across multiple data sources, and making informed business recommendations.
• Exceptional written and verbal communication skills, with experience presenting to diverse audiences.
• Entrepreneurial and results-driven mindset, adept at aligning top-down, cross-functional, and market priorities, analyses, and insights.
• Experienced in managing research vendors to deliver high-quality work on time and within budget.
• Advanced proficiency in Microsoft Office applications.
• Energized by trying new things and demonstrating agility in ways of working.
• Able to work collaboratively in a team environment and adapt to changing business needs.
• Willingness to travel as required.

Qualifications

• Must be eligible to work in the US now or in the future without sponsorship for employment, legally authorized to work in the US.

Skills

• Strong analytical and problem-solving skills.
• Excellent project management and organizational skills.
• Ability to manage multiple projects simultaneously.
• Experience with statistical software (e.g., SPSS, SAS).
• Knowledge of market research tools and techniques.

Benefits

• Competitive base salary, annual bonus (applicable based on level of position).
• Great medical, dental, and vision coverage.
• 401(k) with a generous company match.
• Incredible wellness benefits.
• Commuter benefits.
• Pet insurance.
• Generous PTO.

Pay

Annual Base Salary: $88,000 - $110,000

Schedule

We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.