Senior Consultant, CDP Strategy & Activation

About the role

This role blends strategy and technical execution. You’ll lead CDP initiatives end-to-end, designing, configuring, and activating solutions across platforms like Adobe, Tealium, Hightouch, and more. You’ll focus on outcomes, not output, and bring fresh thinking to both your clients and your teammates.

Responsibilities

• Lead CDP client engagements end-to-end, from defining strategy and solution approach to designing, implementing, and activating CDP solutions
• Guide clients on data governance, privacy, and CDP best practices, while shaping roadmaps for scaling personalization and activation capabilities
• Define solution approaches and scopes of work, managing delivery to align with client expectations, timelines, and outcomes
• Maintain high-quality delivery by reviewing work, resolving issues, and mentoring team members on CDP best practices
• Enable client teams and strengthen internal practices through reusable frameworks, QA processes, and training
• Stay current on CDP trends and share insights through thought leadership, knowledge sharing, and client-facing contributions

Requirements

• Hands-on experience with Adobe CDP, including building audiences and activating customer data
• 5+ years working with CDPs in a consulting, agency, or client-facing environment
• Strong understanding of audience strategy and activation, with the ability to translate business needs into effective CDP solutions
• Ability to communicate clearly with both technical and business stakeholders, and build trust with client teams. You’re as comfortable in a client conversation as you are in the platform.
• Proven ability to lead client conversations, influence decisions, and translate CDP capabilities into business value

Qualifications

• A consultative mindset, with strong problem-solving skills and the ability to navigate ambiguity and complex client challenges
• Experience leading conversations with stakeholders, influencing decisions, and translating technical concepts into business value
• Comfort working across both strategy and execution, from shaping solution approaches and scopes of work to delivering and guiding implementations
• Deep expertise in how customer data is structured, unified, and activated across channels, and how CDPs integrate into the broader marketing ecosystem
• Experience applying CDP concepts across platforms such as Tealium, Hightouch, or similar tools, and staying current on evolving trends and privacy considerations

Skills

• Adobe CDP
• Data governance and privacy
• Client engagement management
• Stakeholder communication and influence
• CDP implementation and optimization
• Collaboration and mentoring
• Customer data strategy and activation
• Platform integration and scalability
• Thought leadership and knowledge sharing

Benefits

• Competitive salary range: $120,000 - $160,000 USD annually DOE
• Flexible PTO policy
• 60% employer paid medical insurance coverage options
• 100% employer paid dental and vision insurance
• 401(k) with 4% company matching
• Profit sharing
• Education assistance
• Paid parental leave
• Performance-based salary increases
• Year-end incentive bonuses

Pay

Salary Range: $120,000 - $160,000 USD annually DOE

Schedule

Full-time, remote for US-based teammates only. Work from your home location.