Senior Communications Specialist

Description

The ideal candidate will lead the development and execution of integrated PR strategies to build the bank's reputation. They will also oversee the PR agencies' earned media strategies, identify compelling story angles, and translate business priorities into newsworthy narratives.

• Evaluate PR agencies' earned media strategies and provide constructive feedback to ensure optimal storytelling and brand positioning
• Identify and evaluate sponsorship opportunities through a PR lens, identifying reputation opportunities and risk
• Support crisis communications planning and real-time response efforts
• Act as the PR quarterback for internal Brand Communications team and agency teams, drawing up effective game plans and executing them
• Partner and collaborate with other internal teams, including Products, Legal, Marketing, and Compliance
• Help VP of Brand Communications manage the internal budget, tracking all invoices, payments, and forecasting

Summary Of Essential Job Functions

Strategic Communications & Brand Positioning: Develop and execute integrated PR strategies that build the Bank’s reputation. Evaluate PR agencies earned media strategies and provide constructive feedback to ensure optimal storytelling and brand positioning. Identify compelling story angles that articulate the brand’s value proposition in ways that resonate with consumers and break through with earned media. Translate business priorities, new product offerings, and marketing campaigns into newsworthy earned media narratives. Integrate PR into 360-degree campaigns, ensuring earned media amplifies creative ideas and strengthens broader marketing mix.

• Lead PR strategy and media engagement for celebrity partnerships, ensuring alignment with brand and business objectives
• Leverage sports sponsorship and brand partnerships to create proactive, culturally relevant earned storytelling moments
• Identify and evaluate sponsorship opportunities through a PR lens, identifying reputation opportunities and risk

Celebrity & Partnership Communications

Lead PR strategy and media engagement for celebrity partnerships, ensuring alignment with brand and business objectives. Leverage sports sponsorship and brand partnerships to create proactive, culturally relevant earned storytelling moments. Identify and evaluate sponsorship opportunities through a PR lens, identifying reputation opportunities and risk.

• Support crisis communications planning and real-time response efforts
• Partner and collaborate with other internal teams, including Products, Legal, Marketing, and Compliance
• Help VP of Brand Communications manage the internal budget, tracking all invoices, payments, and forecasting
• Establish KPIs and success metrics aligned with brand and business objectives
• Apply audience insights, cultural trends and media intelligence to uncover emerging opportunities

Measurement & Insights

Establish KPIs and success metrics aligned with brand and business objectives. Apply audience insights, cultural trends and media intelligence to uncover emerging opportunities.

• Develop and execute integrated PR strategies that build the Bank’s reputation
• Evaluate PR agencies earned media strategies and provide constructive feedback to ensure optimal storytelling and brand positioning
• Identify and evaluate sponsorship opportunities through a PR lens, identifying reputation opportunities and risk
• Support crisis communications planning and real-time response efforts
• Act as the PR quarterback for internal Brand Communications team and agency teams, drawing up effective game plans and executing them
• Partner and collaborate with other internal teams, including Products, Legal, Marketing, and Compliance
• Help VP of Brand Communications manage the internal budget, tracking all invoices, payments, and forecasting
• Establish KPIs and success metrics aligned with brand and business objectives
• Apply audience insights, cultural trends and media intelligence to uncover emerging opportunities

Position Requirements

• Bachelor’s degree in Journalism, Marketing, or a Communications-related field
• 8+ years of public relations experience, corporate communications, or brand communications; financial services experience is preferred
• Deep understanding of the earned media landscape, including traditional, digital, and cultural platforms
• Proven experience managing celebrity partnerships with high-profile talent
• Strong background in reputation management and crisis communications
• Demonstrated ability to integrate PR authentically into 360-degree campaigns
• Strong analytical and measurement mindset; comfortable using data to inform insight and strategy
• Exceptional verbal and written communications skills
• Experience leading agency partners to success and working in complex, matrixed organizations
• A detailed, strategic thinker and self-starter who can collaborate with others, thrive under pressure, and get things done with minimal supervision

Why Work at Credit One Bank?

We're a data-driven financial services company based in Las Vegas. Founded in 1984, Credit One Bank offers a spectrum of credit card products for people in all stages of financial life. Credit One Bank is an equal opportunity employer committed to diversity and inclusion and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin. Reasonable accommodations can be made for those who require them, including access to job applications and workplace accommodations. Employment at Credit One Bank is based on mutual consent (also known as at-will). This means that employees and the Bank may terminate the employment relationship at any time, with or without cause and with or without notice. Please contact the recruiter for this position to learn more. Credit One Bank does not accept unsolicited resumes from agencies and is not responsible for related fees.