Senior Communications Specialist

About the role

The Senior Communications Specialist at Vail Mountain and Beaver Creek Resort will report to and support the Senior Communications Manager, as well as the Beaver Creek Communications Manager. This role is key to protecting and promoting the resort brands, understanding the unique brands, and driving high-funnel earned media placements, and communications and content across social media platforms.

Responsibilities

• Work with managers to handle media inquiries, pitch strategic stories, host visiting media and influencer, develop key messages, prepare spokespeople for interviews and serve as a liaison between the resort and media
• Aid in developing a strategic communications plan that supports both resorts and the Company Communications Team’s business objectives for a wide variety of stakeholders
• Utilize strong storytelling skills to bring the resort brand to life across a variety of platforms and mediums
• Organize logistics for all media and influencer visits, including the creation of itineraries that showcase the resorts and deliver on key brand messages
• Collaborate with other members of the team to assist with the development and execution of the resorts’ social media strategy including: social and digital media content ideation, creation, timely posting, oversight of social media channels, effective community management and reporting
• Maintain a content production calendar, with an organized schedule of cadenced messaging needs, and work with Content Specialists on photo shoot and content capture plans
• Build positive and professional relationships internally and externally with resort business partners, media and the community
• Contribute to the development of media tools such as press releases, fact sheets, talking points and media kits
• Manage and track PR and social media results
• Support multi-resort and corporate initiatives
• Assist in crisis communication scenarios
• Perform basic administrative duties
• Be on call, including weekends and holidays

Qualifications

• Bachelor’s degree required, preferably in Journalism, Communications or Marketing
• Minimum 2-3 years of experience in a communications role, preferably in the ski industry or a related industry
• Intermediate or above skiing or snowboarding ability required
• Strong written and verbal communications skills
• Ability to work in a fast-paced environment and meet deadlines
• Ability to work autonomously and follow-through on expected duties in a timely fashion
• Knowledge of Microsoft Word, PowerPoint, and Excel, in addition to Social Media Platforms
• Experience with Sprout Social and other social media management programs is a plus
• Content creation experience, including photo and video editing and experience with Adobe Creative Suite programs is a plus