Senior Channel Marketing Specialist - Retirement (Hybrid)

About the role

Execute cross-functional marketing campaigns to support the sale of company products and services in [annuities, life insurance, mutual funds, employee benefits, retirement].

Responsibilities

• Manage digital and promotional activities related to strategy, execution and reporting.
• Execute campaigns to drive growth strategies for assigned products and channels.
• Partner with Sales, Marketing, and Product to define goals, develop strategies, review assets and ensure final deliverables meet objectives.
• Perform campaign analytics reporting and review; help create plans based on learnings, and translate into actionable plans; evaluate program effectiveness using qualitative and quantitative methods.
• Report on productivity, priorities, issues, and opportunities for improvement.
• Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; identify and recommend new processes and workflows as needed.
• Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.
• Serve as an internal escalation point for campaign related issues.

Qualifications

• Bachelor’s degree in marketing, business, communications, or equivalent experience.
• Five years of experience in marketing communications, digital marketing or project management.
• Experience developing and executing digital campaigns, marketing programs and complex projects.
• Thorough understanding of traditional and digital platforms.
• Technical acumen to design campaigns that optimize the use of marketing platforms.
• Creative thinker.
• Excellent communication and relationship building skills.
• Organizational skills and the ability to manage multiple projects in a fast-paced environment.

Preferred Qualifications

• Experience with change management.
• Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront.
• Financial services industry experience, especially related to investment products and concepts.

Working Conditions

Hybrid office environment: 3 days in office (Cedar Rapids/Denver).

Compensation

The Salary for this position generally ranges between $80,000 - $95,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.

What We Offer

• Comprehensive benefits package designed to support both the personal and financial well-being of our employees.
• Competitive Pay Bonus for Eligible Employees.
• Benefits Package: Pension Plan, 401k Match, Employee Stock Purchase Plan, Tuition Reimbursement, Disability Insurance, Medical Insurance, Dental Insurance, Vision Insurance.
• Employee Discounts, Career Training & Development Opportunities.
• Health and Work/Life Balance Benefits: Paid Time Off, Ten (10) paid holidays per year, Be Well Company holistic wellness program, Wellness Coaching and Reward Dollars, Parental Leave, Adoption Assistance, Employee Assistance Program, Back-Up Care Program, PTO for Volunteer Hours, Employee Matching Gifts Program, Employee Resource Groups, Inclusion and Diversity Programs, Employee Recognition Program, Referral Bonus Programs.

Additional Information

For eligible employees, we offer a wide range of diversity and inclusion programs, including our company-sponsored, employee-driven Employee Resource Groups (ERGs).

We believe our commitment to diversity and inclusion creates a work environment filled with exceptional individuals. We’re thrilled to have been recognized for our efforts through the Human Rights Campaign Corporate Equality Index, Dave Thomas Adoption Friendly Advocate, and several Seramount lists, including the Inclusion Index, 100 Best Companies for Working Parents, Best Companies for Dads, and Top 75 Companies for Executive Women.

We also support nonprofit organizations focused on the things that matter most to our people in the communities where we live and work through the Aegon Transamerica Foundation.