Senior Channel Marketer

About the Role

This position analyzes retail sales data and channel activity to identify market trends and opportunities, interprets data to recommend channel marketing strategies, and leads large projects aimed at driving incremental revenue and margin growth. The role focuses on core fasteners and construction fastening products within the home improvement and retail industry, based in Mooresville, North Carolina with a hybrid work schedule.

Responsibilities

• Leads two to three specific categories and channels, partnering cross-functionally to meet business objectives and creatively resolve problems.
• Participates in the development and delivery of customer presentations, line reviews, and new program opportunities, with a focus on creating promotional opportunities for the sales organization.
• Serves as a marketing liaison, communicating regularly with the sales staff to provide information, answer questions, and assist with retail channel issues. Manages customer tasks and projects routinely.
• Develops, implements, and monitors marketing plans and promotions to ensure achievement of business objectives.
• Coordinates ongoing market and competitive research to identify consumer needs and industry changes, improving the company’s market position.
• Establishes and oversees effective pricing strategies using market-based pricing analysis.
• Recommends solutions that positively impact margin and revenue, demonstrating a solid understanding of profit and loss statements and key sales metrics.
• Summarizes key financial information to support data-driven decision-making.
• Develops sales forecasting reports.

Requirements

• Bachelor’s degree in marketing or equivalent education and experience.
• Six years of related experience in a manufacturing environment.
• Five years of related experience in retail distribution channels.
• Knowledge of the hardware industry is strongly recommended.

Skills

• Problem Solving: Identifies and analyzes problems; evaluates information relevance and accuracy; generates alternative solutions and makes recommendations.
• Resilience: Effectively manages pressure, remains optimistic, and recovers quickly from setbacks.
• Leadership: Demonstrates integrity, honesty, and ethical behavior; respects and protects confidential information; holds self-accountable for results.
• Human Capital Management: Builds and manages a diverse workforce aligned with organizational goals, budget, and staffing needs.
• Continual Learning: Assesses and recognizes personal strengths and weaknesses; pursues self-development.
• Operational Equipment: Proficient with computers.