Senior Channel Marketer

The Senior Channel Marketer role is based in our Mooresville, North Carolina office and follows a hybrid work schedule. This position focuses on core fasteners and construction fastening products within the home improvement and retail industry.

Responsibilities

• Leads two to three specific categories and channels, partnering cross-functionally to meet business objectives and creatively resolve problems.
• Participates in the development and delivery of customer presentations, line reviews, and new program opportunities, with a focus on creating promotional opportunities for the sales organization.
• Serves as a marketing liaison, communicating regularly with the Sales staff to provide information, answer questions, and assist with issues within the retail channel.
• Manages project tasks for customer initiatives as a routine part of the role.
• Develops, implements, and monitors marketing plans and promotions to ensure the achievement of business objectives.
• Coordinates ongoing market and competitive research to identify consumer needs and industry changes, improving the company’s market position.
• Establishes and oversees effective pricing strategies using market-based pricing analysis.
• Recommends solutions that drive positive margin and revenue impact, demonstrating solid understanding of profit and loss statements and key sales metrics.
• Summarizes key financial information to support data-driven decision-making.
• Develops sales forecasting reports and analyses to manage existing business and identify margin improvements.
• Creates new product and promotional tools to develop customer categories.

Requirements

• Bachelor’s degree in marketing or equivalent education and experience.
• Six years of related experience in a manufacturing environment.
• Five years of related experience in retail distribution channels.
• Knowledge of the hardware industry is strongly recommended.

Skills

• Problem Solving: Identifies and analyzes problems; weighs relevance and accuracy of information; evaluates and generates alternative solutions; makes recommendations.
• Resilience: Positively impacts the team and organization by effectively managing pressure; remains optimistic and recovers quickly from setbacks.
• Leadership: Demonstrates high personal integrity, honesty, and ethical behavior; respects and protects confidential information; holds self-accountable for results.
• Human Capital Management: Builds and manages workforce based on organizational goals, budget considerations, and staffing needs; ensures employees are appropriately recruited; manages and supports a diverse workforce.
• Continual Learning: Assesses and recognizes own strengths and weaknesses; pursues self-development.
• Operational Equipment: Proficient with computers.