Senior Category Insight Manager - Small Format

Overview

CAB Enterprises, Inc. proudly serves as the exclusive distributor of Electrolit in the United States. Electrolit is owned by Grupo Pisa, Latin America's premier pharmaceutical company with over 80 years of experience. Electrolit has become a leader in premium hydration beverages. Since Electrolit entered the US in 2015, we have increased Electrolit's visibility in the U.S. market, by building on the brand’s rich legacy that began in 1950 as a hydration solution for children. With a steadfast commitment to quality, Electrolit has an innovative, scientifically backed formula, an exciting range of flavors, which uses pharmaceutical-grade ingredients and produced in a state-of-the-art facility.

Position Summary

The Category Insights Manager – Small Format is responsible for leading category management, insights, and channel strategy that support Electrolit’s growth across small-format retail channels, including convenience, drug, and specialty accounts. This role partners closely with Sales, Marketing, and Strategy teams to translate shopper, category, and competitive data into actionable commercial recommendations that strengthen assortment, pricing, shelving, and promotional effectiveness. It serves as a primary small-format category management and insights partner for national and regional customer teams. Supporting customer planning, category line reviews, and key business initiatives with category and channel strategies, fact-based analysis, category stories, and performance reporting aligned to consumer and shopper behavior, retail channel execution strategies, and Electrolit’s brand and commercial priorities.

Key Responsibilities

• Own the insights agenda for the small-format channel, retailers, and categories; translate findings into clear commercial recommendations across assortment, pricing, shelving, and merchandising programs.
• Lead development and execution of category strategies for small-format channels using syndicated data, retailer POS, shopper panel insights, and internal performance metrics.
• Develop customer-ready category stories and presentations that communicate opportunities, risks, and recommended actions.
• Serve as the primary small-format category management and insights partner to Sales, Marketing, and Strategy teams; present insights to internal leadership and small-format retail partners.
• Analyze category trends, competitive dynamics, pricing architecture, and promotional activity within small-format retail.