Senior Campaign Manager, Programmatic

About the Role

The Precision team is Zenith's in-house hands-on-keyboard programmatic buying group, servicing all clients across the Zenith agency and working closely with Strategy and Digital Investment departments. This role is for a proactive, solutions-oriented individual motivated to step outside defined responsibilities to drive impact, collaborate cross-functionally, and continuously grow their skill set. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.

Responsibilities

• Effectively communicate digital strategies and rationale for tactical approaches for each campaign
• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
• Develop, grow, and maintain relationships with Precision customers through exceptional client service
• Work with media partners to ensure accurate platform implementation
• Serve as the primary point of contact for day-to-day communication with external partners, ensuring timely coordination, clear alignment on campaign objectives, and proactive resolution of any issues that arise
• Troubleshoot issues on all pre-production and live campaigns
• Exposure to and activation experience of Private Marketplaces (PMP)
• Oversee campaign QA process
• Partner with Analyst on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualifications

• Bachelor's degree in marketing or advertising highly preferred
• 2+ years of experience in programmatic media
• Hands-on experience executing and optimizing media buys within DSP platforms
• Managed end-to-end campaign execution, from initial planning and setup through to post-launch performance analysis
• Monitored in-flight performance and implemented data-driven optimizations to improve delivery, efficiency, and key KPIs
• Translate campaign performance into clear, compelling narratives. Identify key trends, explain performance drivers, and deliver actionable recommendations that inform optimization strategies and future campaign planning
• Proficiency in Excel
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Strong project management skills
• Strong desire to contribute to a team
• Ability to organize and manage detailed work, as well as work independently and balance multiple tasks
• Hands-on keyboard experience buying YouTube inventory within DV360 or Google Ads is a plus

Pay

USD $60,800.00 - USD $80,000.00/Annually. Compensation is determined based on skills, qualifications, and experience along with the requirements of the position.

Benefits

• Medical coverage, dental, vision, disability, 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off