Senior Campaign Manager, Commerce Strategy

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and a wide range of capabilities that are unparalleled in the industry.

About the role

The Senior Planner, Commerce Media will work as a member of a cross-functional team responsible for driving e-commerce growth strategies to support our client’s retail and omnichannel business. This position is both strategic and tactical, requiring the ability to apply detailed retail media and e-commerce knowledge to actionable insights, recommendations, and tactical planning.

Responsibilities

• Develop tactical commerce media plans across retailer media networks (e.g., Walmart, Amazon, Best Buy) as well as 3rd party media partners — inclusive of sponsored search, programmatic, retailer display, and social commerce.
• Lead commerce media activation and ensure tactical plans align with strategies and continue to deliver on goals once live.
• Drive integration and partnership between commerce/retailer media and brand media/upper funnel tactics to develop truly end-to-end media plans.
• Identify innovation opportunities through new approaches, new partners, and retailer media offerings, ensuring test-and-learn programs are set up for success.
• Proactively identify opportunities and recommendations for process improvements to help the team work better together and with our client.
• Effectively communicate program status and progress against objectives to clients and commerce leads. Synthesize relevant information on key milestones, success criteria, staff, client, and risks. Escalate critical issues appropriately.
• Embrace team values and encourage and support the team to create a culture of teamwork, collaboration, and intellectual curiosity.

Requirements

• Must have 2+ years of experience in planning and strategy of retail media.
• Experience with trafficking, hands-on-keyboard campaign set up (Mediaocean Prisma experience preferred), billing, reporting, and analytics.
• Understanding of traditional and interactive media planning elements.
• Experience with shopper marketing/e-commerce marketing, media planning, and digital investment from backgrounds including programmatic, performance marketing, retailer media, shopper media, or paid search is highly preferred.
• Understanding of commerce-focused KPIs, such as ROAS.
• Ability to build relationships with sales reps to analyze the value and applicability of media vehicles for client media plans.
• Sound understanding of the commerce media landscape, retailer media ecosystems, and go-to-market strategies.
• Ability to handle multiple projects simultaneously and thrive in a fast-paced environment.
• Problem solver and strategic thinker who constantly challenges clients and teams to improve.
• Curiosity and an eagerness to roll up sleeves to find answers, learn, apply, and learn again.
• Strong analytical thinking and excellent communication and writing skills.
• Strong desire to contribute to a team.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent. Our benefits package includes:

• Medical, dental, and vision coverage.
• Disability and 401K plans.
• Parental and family care leave.
• Family forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

Compensation range: USD $60,800.00 - USD $75,000.00 annually. This is the pay range the Company believes it will pay for this position at the time of posting. Consistent with applicable law, compensation will be determined based on skills, qualifications, and experience of the applicant, along with the requirements of the position.