Senior Business Systems Analyst

Publicis Digital Experience, a division of Publicis Groupe, is a network of top-tier agencies focused on developing capabilities and solutions to enable growth and provide scaled access to the digital expertise of Publicis Groupe. Our portfolio creates value at the intersection of technology and experiences, connecting brands and people. We specialize in consumer engagement, CRM, and commerce, empowering brands in a new era of creativity. With over 5,000 employees globally, our network includes agencies such as Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, Epsilon Auto, and the Publicis Commerce Exchange.

About the role

The Sr. Campaign Business Systems Analyst will contribute to and execute client multi-channel campaigns and ad-hoc reporting deliverables, ranging from simple, recurring campaigns to large, complex analytic extracts. This role involves scoping, documenting, designing, QA, and producing marketing campaigns while serving as a liaison between the client, their partners, and internal account teams. A strong emphasis is placed on SQL-based campaign execution and AI-enabled analysis and optimization.

Responsibilities

• Design, build, and execute multi-channel campaigns using SQL-based campaign tools and internal platforms (e.g., Adobe Campaign or IBM Unica Campaign experience is a plus but not required).
• Use SQL to build audience segments, define selection logic, and support campaign workflows and analytic extracts.
• Investigate data issues related to campaigns and audience selections.
• Provide technical expertise in identifying, evaluating, and developing cost-effective, operationally efficient campaign procedures that meet user requirements.
• Utilize generative AI tools (such as Copilot and ChatGPT) to streamline the campaign lifecycle—from requirements gathering and design through development and QA/QC.
• Support quality and user acceptance testing, including creating test cases and executing tests for marketing campaigns and campaign logic.
• Analyze complex business problems and translate them into scalable, automated campaign solutions.
• Support issue management from identification through resolution, including root cause analysis on data and campaign logic.
• Mentor Campaign BSA team members on campaign design, data analysis, and technical needs.
• Support and mentor client campaign resources, helping them understand campaign capabilities, data usage, and best practices.
• Schedule and lead team meetings, sending follow-up notes with clear action items.
• Lead cross-functional teams to address business or systems issues related to campaign execution and data.
• Work with clients, external vendors, and account teams to maintain delivery and deployment schedules and meet agreed SLAs.
• Follow the campaign calendar and manage deliverables to ensure on-time execution and quality.

Requirements

• Familiarity with AI and generative AI tools (e.g., Copilot, ChatGPT) and their practical application in requirements gathering, analysis, documentation, QA, and process improvement.
• Working knowledge of marketing concepts and end-to-end marketing execution, particularly in multi-channel campaign environments.
• Working knowledge of relational databases and proficiency in SQL (core requirement).
• Strong analytical and problem-solving skills.
• Strong technical aptitude with the ability to understand both business and technical language and ideas.
• Ability to interpret business requirements, assess completeness, obtain missing information, and translate requirements into accurate and timely campaigns/reports.
• Ability to identify and implement process improvements to increase efficiency and quality.
• Ability to balance the needs of multiple stakeholders and ensure program delivery and quality control.
• Ability to prioritize work and shift priorities to meet aggressive deadlines and milestones.
• Ability to assess situations, receive stakeholder input, and select a course of action.
• Effective collaboration with local, remote, and global team members.
• Ability to assemble, analyze, and evaluate data, making well-reasoned recommendations to support business and marketing objectives.
• Keen attention to detail and follow-through on action items.
• Excellent organizational and interpersonal skills.
• Strong drive, initiative, and sense of personal accountability.
• Strong written and verbal communication skills, including the ability to explain technical details clearly and work effectively in a team environment.
• Ability to lead a project or solution, as well as a work-stream within a solution.
• Ability to document new processes accurately, gathering and organizing information in a logical format.
• Ability to make proactive recommendations based on data insights and campaign performance.
• Ability to lead effective client meetings, negotiate deliverables, and drive successful outcomes.
• Ability to discuss business structures to identify appropriate campaign and data solutions.

Skills

• Required: Working knowledge of relational databases and proficiency in SQL.
• Preferred (Nice to Have):
  • Working knowledge of Adobe Campaign management/execution tool.
  • Working knowledge of Unica Campaign management/execution tool.
  • Experience with other campaign management platforms (e.g., Salesforce Marketing Cloud).

Qualifications

• 5+ years of related experience in campaign execution, marketing technology, business systems analysis, or a related field.
• Bachelor’s degree preferred, ideally in Information Technology (IT), Computer Science (CS), Data/Analytics, or a related discipline.

Benefits

• Monetary assistance and support for adoption, surrogacy, and fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements.
• Tuition Assistance.
• Paid time off, including Flexible Time Off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity Days, and more.
• Matching Gifts programs.
• Flexible working arrangements.
• Work Your World Program: Encourages employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based on eligibility).
• Business Resource Groups supporting multiple affinities and alliances.
• Medical and voluntary benefits for eligible U.S.-based employees, including:
  • Medical, dental, and vision coverage.
  • Disability and 401(k) plans.
  • Voluntary benefits such as supplemental medical insurance, transportation and parking benefits, legal benefits, pet insurance, and auto and home insurance.

Eligibility for medical and voluntary benefits requires 90 consecutive calendar days of active employment. Temporary roles may qualify for participation in the freelancer/temporary employee medical plan and 401(k) plan after meeting eligibility criteria.

Pay

Compensation Range: USD $73,150.00 - USD $101,010.00/Annually. Compensation will be determined based on skills, qualifications, and experience, consistent with applicable law.