Senior Business Development Manager

About the role

Associa is seeking a Senior Business Development Manager to serve as the Dallas Market Lead for a premier residential property management company. The ideal candidate will have extensive experience in the Dallas-Fort Worth (DFW) market and a proven track record of building robust referral networks and driving revenue growth.

Responsibilities

• Identify, prospect, and build robust referral partnerships with residential real estate agents, managing brokers, wealth managers, title officers, and investment clubs across DFW.
• Schedule and deliver compelling presentations at real estate brokerage sales meetings, demonstrating our Realtor Referral Program and how partnering with us protects their client relationships.
• Actively represent Specialized by attending local Realtor events and investor meetups, entertaining key referral partners to maintain top-of-mind brand awareness.
• Respond rapidly to incoming sales leads ("Speed to Lead") via phone, video conference, and in-person meetings. Conduct comprehensive discovery calls to understand investor goals and resolve landlord pain points.
• Perform on-site property walkthroughs, analyze local rental market trends (comp studies, vacancy rates, median pricing), and execute property management agreements.
• Educate prospective clients on minimum property standards, fee structures, and onboarding processes. Vetting properties carefully to avoid high-risk properties or clients that do not align with company standards, ensuring long-term client retention.
• Maintain meticulous, real-time records of all prospecting activities, deal stages, and client communications within our CRM system, HubSpot. Ensure seamless, documented handoffs to the Operations and Onboarding teams once agreements are signed.

Requirements

• Real Estate Industry Experience: 10+ to 15+ years of professional experience within the residential real estate, property management, or specialized B2B real estate sales industries strongly preferred.
• DFW Market Connections: Proven, established relationships and strong networking connections with real estate brokers, agents, and industry leaders throughout the Dallas-Fort Worth metroplex.
• Licensing: Must possess an active Texas Real Estate License in good standing.
• Sales Track Record: Documented history of achieving or exceeding sales quotas, driving revenue growth, and building long-term B2B referral programs.
• Driver's License & Mobility: Valid Texas driver's license, reliable transportation, and the ability to travel locally across DFW for daily client meetings and networking functions.

Qualifications

• Required Qualifications: As outlined above.

Skills and Competencies

• Consultative Selling: Able to adapt communication styles to passive investors, active portfolio builders, and accidental landlords.
• Speed to Lead & Urgency: Highly responsive professional who understands that engaging prospective clients within minutes wins business.
• Executive Presence & Presentation: Confident speaker capable of commanding a room during brokerage office presentations or representing the brand at formal industry events.
• Autonomy & Self-Discipline: Goal-oriented self-starter who operates with impeccable personal accountability and organization without daily micro-management.

Key Performance Indicators (KPIs)

• Monthly New Doors Acquired: Total number of new management agreements signed and onboarding properties successfully transitioned.
• Referral Network Growth: Number of active broker/agent referral partnerships established and monthly referral leads generated.
• Outbound Activity Cadence: Weekly volume of broker office visits, face-to-face client lunches/coffee meetings, and networking events attended.
• Sales Conversion Rates: Percentage of discovery meetings and proposals converted into signed management agreements.
• Speed to Lead & Response Time: Average response time to incoming owner inquiries and proposal turnaround times.

Expected Future Lead Mix

As our comprehensive corporate marketing campaigns scale and generate higher volumes of inbound organic and paid leads, this position will transition toward a 40% Outbound Referral Development / 60% Incoming Lead Management structure.