Senior Business Analyst

Your New Role

We are seeking a Senior Business Analyst – Converged Advertising to own and deliver product capabilities that support WBD's next-generation advertising platforms. This role is responsible for collaborating with key business stakeholders to generate business requirements based on use cases/user stories across converged planning, forecasting, yield optimization, and reporting systems, delivered as scalable, cloud-native solutions.

Role Accountabilities

• Product Requirements Gathering – Manage business and functional requirements for one or more business solutions by facilitating stakeholder interviews and workshops; translate needs into user stories, use cases, and acceptance criteria; validate scope and assumptions; and maintain traceability from requirements through delivery and UAT.
• Product Roadmap Execution – Own and execute against feature roadmaps for converged planning, forecasting, and reporting systems, ensuring delivery aligns with monetization priorities, operational efficiency, and established product strategy. Cross-Functional Collaboration – Collaborate with Engineering, Data Science, and Client Engineering to deliver scalable, API-driven workflows supporting billions of monthly ad impressions across linear and digital platforms.
• Functional Testing – Perform functional testing and document workflow and configuration changes related to system and process adjustments based on Proof-of-concept outcomes or business requirements.
• Client & Stakeholder Engagement – Translate advertiser, agency, and sales team needs into clear, actionable product requirements; ensure delivered features improve productivity and campaign performance for global sales and operations users. Provide a walkthrough of new functionality including both system functionality and region-specific recommended configurations and workflows.

Qualifications & Experience

• Education: Bachelor’s degree in Business, Computer Science, Engineering, or a related discipline required; MBA or advanced technical certification a plus.
• Product Management Experience: 5+ years of business analyst or product management experience, preferably within advertising technology, SaaS, or enterprise platform environments.
• AdTech Knowledge: Familiarity with campaign management, forecasting, yield optimization, and converged linear + digital ad systems.
• Requirements Gathering: Demonstrated ability to drive stakeholder workshops, gather user stories/use cases, acceptance criteria, scope/assumption validation, and requirements traceability through delivery/UAT.
• Product Delivery: Demonstrated ability to deliver complex, enterprise-scale product features in partnership with engineering teams, with measurable user adoption and business impact.
• Stakeholder Collaboration: Experience gathering business needs and aligning product execution with revenue objectives, operational efficiency, and client outcomes.
• Communication & Influence: Strong written and verbal communication skills, with the ability to collaborate effectively across Product, Engineering, Sales, Operations, and Finance.
• Modernization Exposure: Experience contributing to modernization initiatives, including migration of legacy systems toward cloud-native platforms.