Senior Braze Optimization & Strategy Lead

About the role

The Senior Braze Optimization & Strategy Lead at OneMagnify provides senior platform expertise during a critical client launch and early optimization phase. This role focuses on architectural validation, optimization leadership, and client-facing credibility by accelerating internal team capability while ensuring program soundness from day one.

Responsibilities

• Audit and validate Braze architecture, event taxonomy, trigger logic, and journey design for long-term scalability and maintainability
• Identify common post-launch failure points, including data integrity issues, journey sprawl, trigger misuse, and address them before they surface in production
• Define the early optimization approach, including prioritization criteria, testing cadence, and measurement guardrails that enable sustainable program growth beyond the initial launch phase
• Serve as the authoritative voice in client-facing optimization and decisioning discussions
• Translate platform-level complexity into strategic recommendations that build client confidence and connect technical decisions to business outcomes
• Guide the internal team's work across a live engagement, building judgment, not just correcting output
• Shift the operating model from dependency to validation over the course of the engagement, with clear readiness markers for transition

Requirements

• 8+ years working in MarTech platforms, with 4+ years of hands-on Braze experience across multiple launches and post-launch optimization cycles
• Braze Practitioner Certification required; Strategist, Developer, or Technical Architect certification strongly preferred
• Deep expertise in Braze architecture, decisioning logic, and platform-level performance diagnostics
• Proven track record to lead client conversations at a senior level with composure and clarity, and to coach delivery teams in live, in-flight environments
• Familiarity with the realities of post-launch pressure: data issues, scope creep, urgent client issues, and the judgment calls they require
• Experience in integrated marketing, digital agency, or consulting environments preferred

Qualifications

• Future-Ready Skills (Nice To Have): Experience applying AI/ML-driven decisioning or predictive orchestration natively within Braze or adjacent platforms, familiarity with real-time data infrastructure, streaming event pipelines, reverse ETL, or CDP orchestration layers, and perspective on where Braze fits (and doesn't) in a composable, AI-enabled marketing technology stack

Skills

• Experience in MarTech platforms
• Braze experience across multiple launches and post-launch optimization cycles
• Expertise in Braze architecture, decisioning logic, and platform-level performance diagnostics
• Leadership and coaching skills in live, in-flight environments
• Ability to translate platform-level complexity into strategic recommendations
• Experience in integrated marketing, digital agency, or consulting environments
• Future-ready skills such as AI/ML-driven decisioning, real-time data infrastructure, and perspective on Braze's place in the marketing technology stack

Benefits

Medical, dental, and vision coverage, a 401(k) retirement plan, paid holidays, and Flexible Time Off (FTO) are some of the benefits offered. Additional programs focus on wellness, financial security, and professional growth. We are an equal opportunity employer.