Senior Brand Strategist, WWGS Brand & Sustainability Team

About the role

The Worldwide Grocery Brand & Sustainability team is seeking an experienced and entrepreneurial Senior Brand Strategist to serve as an embedded expert supporting all Whole Foods Market and Amazon Grocery brands. The role brings deep brand expertise—positioning, brand architecture, narrative development, creative strategy, and brand governance—to high‑impact programs and initiatives within Grocery. Reporting to the Director of Brand & Sustainability, the position is based in Austin, TX.

Responsibilities

• Serve as the brand expert for all Worldwide Grocery Brand & Sustainability (WWGS) programs.
• Use insights and data to author, revise, and update coherent strategies and positioning frameworks for all WWGS banners and brands.
• Own and up‑level brand guidelines, strategic narratives, partnership tenets, and messaging architecture, keeping them current as the market and business evolve.
• Contribute perspective to cadenced reporting and narratives (MBR, QBR, PR/FAQ) and present brand performance insights to senior leaders.
• Earn trust with stakeholders and proactively influence partner team roadmaps and outputs to ensure brand coherence across all touchpoints.
• Partner with diverse stakeholder teams to shape campaign narratives, validate concepts, and drive brand alignment from ideation through execution.
• Elevate the quality of marketing creative to reflect brand differentiators and drive customer relevance.

Measurable Outcomes

• Increased awareness and meaning for Whole Foods Market, Amazon Fresh (365), Amazon Saver, and Amazon Grocery.
• Perceptual gains for all brands in overall relevance and value perception.
• Quantifiable boost to Whole Foods Market’s equities in Health, Quality, and Unique items.
• Increased customer consideration for Amazon Saver and Amazon Grocery.

Basic Qualifications

• Bachelor’s degree in marketing, communications, or equivalent.
• 9+ years of professional non‑internship marketing experience.
• Experience using data and metrics to drive improvements.
• Proficiency with Excel or Tableau (data manipulation, macros, charts, pivot tables).
• Experience building, executing, and scaling cross‑functional marketing programs.
• Experience driving direction and alignment with cross‑functional teams.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Experience working cross‑functionally with partner teams to drive adoption and usage of brand assets and messaging.
• Experience in strategic marketing management and market analysis.
• Demonstrated ability to build and execute a strategy with clear goals and objectives that align to business and service objectives, supporting portfolio objectives.

Pay

Base salary range: $142,000 – $192,000 USD annually (USA, TX, Austin). The compensation package includes sign‑on payments and restricted stock units (RSUs), with final compensation determined by experience, qualifications, and location.

Benefits

• Comprehensive health insurance: medical, dental, vision, prescription coverage.
• Basic Life & AD&D insurance with optional supplemental life plans.
• Employee Assistance Program (EAP) and mental health support.
• Medical Advice Line.
• Flexible Spending Accounts.
• Adoption and surrogacy reimbursement coverage.
• 401(k) matching.
• Paid time off.
• Parental leave.