Senior Brand Marketing Manager, Sponsorships & Events

About the role

The Senior Brand Marketing Manager, Sponsorships & Events leads the planning and execution of branded activations, sponsorships, partnerships, and event experiences that amplify CookUnity's story and bring the brand to life across key markets. This role requires a blend of tactical executional strength and strategic vision, with a focus on shaping and executing sponsorship and experiential marketing strategies.

Responsibilities

• Help lead the sponsorship and events strategy — identify, evaluate, and activate partnerships and event opportunities that align with brand and business goals, from local community events to large-scale category sponsorships.
• Own end-to-end planning and execution of brand activations, pop-ups, sponsorships, and experiential programs — from brief development and creative direction to on-site logistics and post-event analysis.
• Collaborate cross-functionally with Growth, PR, Social, Product, and Culinary to ensure cohesive storytelling and integration across all brand touch points.
• Manage agency and vendor relationships, ensuring creative quality, operational excellence, and strong ROI.
• Develop toolkits and playbooks for scalable regional activations that reinforce the brand’s presence and messaging consistency.
• Negotiate and manage budgets and contracts for sponsorships and events, ensuring optimal spend efficiency and measurable outcomes.
• Track performance and impact, establishing KPIs for awareness, engagement, lead generation, and conversion; conduct post-mortems to identify learnings and optimization opportunities.
• Stay attuned to trends in experiential marketing, hospitality, and partnerships — bringing forward fresh ideas that position the brand as an innovator in the food and lifestyle space.

Requirements

• 7+ years of experience in brand marketing, partnerships, sponsorships, or experiential/event marketing — ideally within a consumer, lifestyle, or hospitality brand.
• Proven ability to plan and execute large-scale events and partnerships, from concept to completion.
• Strong project management skills with experience managing multiple workstreams, stakeholders, and agencies simultaneously.
• Excellent communication and relationship-building skills — comfortable collaborating with cross-functional teams and external partners.
• Data-driven mindset with the ability to analyze performance and translate insights into actionable improvements.
• Hands-on, entrepreneurial attitude with the ability to thrive in a fast-paced, evolving environment.
• Comfortable working both strategically and tactically — from contract negotiations to on-site event coordination.
• Willingness to travel frequently (approximately 25–40%) for event activations, partnership meetings, and on-site execution.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).

Skills

• Strategic thinking and execution
• Event planning and management
• Collaboration and cross-functional teamwork
• Project management
• Communication and relationship-building
• Data analysis and reporting
• Experiential marketing
• Brand storytelling
• Partnership and sponsorship management

Benefits

• Health Insurance coverage
• 401k Plan
• PTO policy and paid sick days
• 5-year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
• Paid Family leave
• CookUnity credits to enjoy our amazing meals, added to your account, monthly
• AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.
• Wellness perks: access to fitness subsidies to build a healthy lifestyle
• Personalized Spanish coach
• Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

Pay

$130,000—$160,000 USD