Senior Brand Marketing & Insights Manager

About the role

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity. Xometry is looking for a Senior Brand Marketing & Insights Manager to own how the organization understands its audiences and how the brand shows up because of it. You will own segmentation and personas across audience segments, keep a continuous read on brand health, and build the governance and tools that let the rest of the org apply brand and audience knowledge correctly on their own. This role is part systems, part teaching. You keep the personas and guidelines accurate and up to date, and you make sure teams across the business know how to actually use them. You'll own the tools that guide