Senior Brand Manager - Babybel
About the role
Bel is part of a mission-driven, family-owned company with more than 160 years of innovation and social purpose, a presence in 120 countries, and a commitment to repositioning the role of snacking to help support a balanced diet. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, Bel U.S. creates delicious fruit, veggie, and dairy portion-sized snacks that bring nourishment, joy, and convenience to everyday life. Guided by the values of care, dare, and commit, Bel is committed to the Fight for Better Snacking—delivering accessible, portion-sized options while advancing sustainable innovation, healthier snacking, regenerative agriculture, circular economy, and community support. Bel’s mission gives the company a powerful platform to show up credibly at industry moments that shape conversations, partnerships, and the future of food. The company has headquarters in Chicago and New York City and operates 4 manufacturing plants in Little Chute, WI; Brookings, SD; Traverse City, MI; and Nampa, ID. #IWorkForAllForGood
Responsibilities
- Brand Strategy Leadership: In partnership with Sr. Brand Director, develops US Brand Strategy inclusive of overall growth strategy, local positioning, tactical plans, price/value proposition, strategic target activation, and new product strategies.
- Communications Leadership: partners with Global Marketing team to build compelling creative campaigns and leads US agency partner relationship to deliver breakthrough media & marketing activations.
- Business Management and Tracking: Leads team in continuous business performance analysis, demonstrating thorough understanding of P&L drivers. Builds and executes action plans to achieve goals. Anticipates and incorporates internal and external factors that could impact the P&L for the business. Leads brand team in budget management.
- Go-To-Market Strategist: Deep understanding of Customer channels and product route to market; ability to partner with Sales and Supply Chain through planning, innovation and sell-in processes.
- Program Evaluation: Analyses program results and marketplace dynamics to provide on-going marketing mix recommendations.
- People Management & Leadership: Supports development and evolution of internal brand management organization through effective recruitment, management, and coaching of team. Partners with local and global cross-functional leaders to drive decision making in matrixed organization.
- New Product Management: Identifies opportunities with Innovation team and works with Innovation team to implement plans for line extensions and new product introductions, ensuring effective and on-time route to market and proficient P&L management.
- Performance Expectations: Takes full ownership mindset towards applicable business lines, strategy, and associated performance; self‑starter and strategic‑doer who quickly learns the business, infuses new ways of thinking and working, and adapts quickly; prioritizes key areas of focus and projects in challenging contexts, and does the same for their team; gains trust and respect of management, direct reports, cross‑functional teams, vendors, and agency partners; maintains integrity of confidential business and product information; makes decisions in a complex environment without having all the information at hand; demonstrates initiative to proactively raise concerns, propose courses of action, or seek additional support to advance the Brand agenda; gives and receives ongoing, straightforward, constructive feedback; develops trustful relationships and engages teams towards common objectives; can be trusted to contribute key deliverables on time with the utmost quality and accuracy.
Qualifications
- Minimum Bachelor’s degree required, MBA preferred
- Minimum 7 years of progressive CPG Brand Marketing experience
Skills
- Experience managing multiple projects at once in a fast‑paced, growth‑focused, matrixed environment
- Proficiency in POS and panel data analysis (Nielsen/IRI); ability to translate data into insights, strong storytelling, leadership, teamwork, and strategic thinking
- Prior agency management experience including media, creative, and public relations
- Experience overseeing or executing Shopper Marketing strategy; well‑versed in omni‑channel marketing tactics
- Experience managing a marketing budget
- Ability to enroll and align leaders at all levels through effective storytelling and clear verbal/visual PowerPoint strategic thinking
- Independent, proactive contributor who excels in changing and ambiguous situations
- Strong verbal and written communication skills within function, with direct reports, cross‑functional teams, and agency partners
- Prior people management experience strongly preferred; ability to coach and develop one Associate Brand Manager