Senior Brand Manager

We're looking for an experienced Senior Brand Manager to be the day-to-day steward of how our brand shows up in the world, with a strong point of view on how to turn consumer understanding into ideas that build the brand and drive the business. Reporting to our VP of Brand, this role sits at the intersection of brand strategy, culture, creativity, and commerce. You'll shape how the brand comes to life across campaigns, product launches, and key consumer touchpoints—from DTC and Amazon to retail, social, events, and partnerships. This is a role for a strategic and creative marketer who knows how to make things happen: someone who can connect the dots across teams, turn insights into action, and move fluidly between big-picture thinking and hands-on execution. What You'll Do Develop the GTM strategy for campaigns and launches, from positioning and creative to integrated executionBuild brand plans in partnership with creative, channel, social, events, and partnerships teamsTranslate consumer insights and brand strategy into activations that drive awareness, trial, and loyaltySupport how the brand comes to life across DTC, Amazon, retail, and other channels while maintaining cohesionIdentify opportunities to extend the brand into culturally relevant moments across social, events, and partnershipsSupport product and brand partnerships that drive affinity, acquisition, and retentionPartner closely with cross-functional teams to keep initiatives aligned, moving, and on strategyUse data, consumer response, and cultural feedback to sharpen the approach over timeReport performance, learnings, and priorities to cross-functional partnersBring original ideas to the table and continually push how the brand shows up in the world Requirements 6+ years of experience in brand management or an equivalent marketing role, ideally in CPGTrack record of developing and executing integrated brand plans and go-to-market strategiesExperience in a DTC-first business with omnichannel exposure across Amazon and retailStrong ability to translate consumer insights and brand strategy into marketing that resonatesSharp instincts for culture, creative, and what makes brand storytelling compellingStrong project management skills with the ability to move quickly across multiple work-streams Collaborative, low-ego approach and comfort working cross-functionally across an organizationClear communicator and problem-solver who can operate and influence decision independently Self-starter who takes ownership, brings original ideas to the table, and thrives in a fast-paced environment Benefits COMPENSATION RANGE The typical salary range for this position is: $120,000 - $140,000 The actual salary offer will take into account multiple factors including skills, experience, education and location. Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes equity and benefits. Health, Vision, and Dental Insurance Everyday Dose offers comprehensive medical, vision, dental, and prescription plan coverage for all team members working 32+ hours per week. Eligibility begins on the first of the month following your start date, and we cover 75% of employee premiums. 401K Match Starting on the first day of your fourth month with the company, you are eligible to participate in our company-sponsored 401(k) plan. The company offers a match of up to 80% of your contributions, capped at 5% of your salary. Flexible Wellness Credits At Everyday Dose, we prioritize your health and well-being. To support you, we provide salaried employees a $500 monthly wellness credit through JOON, which can be used for a variety of health and wellness-related services. Helpr Support for Families At Everyday Dose, we know that supporting our team means supporting their families too. That's why we partner with Helpr — a modern backup childcare and family support platform that gives employees access to vetted, reliable caregivers. Helpr is here to make sure our team has trusted childcare support when they need it most — at home and at work.