Senior Brand Manager

Prestige Consumer Healthcare focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to improve the lives of our customers. We are one of the largest independent providers of over-the-counter products in North America, constantly improving and creating products that match evolving lifestyles and needs.

About the role

This position leads and manages one or more priority consumer brands within the marketing team. The role operates in a fast-paced, entrepreneurial, and resource-controlled environment with an emphasis on collaborative teamwork. We seek a modern marketer grounded in both general management and a digital-first marketing mindset.

Responsibilities

• Develop and execute annual and long-range brand plans that deliver on company P&L targets, including advertising, promotions, and research.
• Collaborate with agencies, vendors, and internal resources to drive superior market results.
• Manage day-to-day logistics of brand programs, including timeline management, budget, and program analysis.
• Plan and execute digitally focused marketing campaigns: Paid Social, SEM, SEO, Influencer, Organic Social, Content Creation, Connected/Streaming TV, Programmatic Video, and Display.
• Provide consumption-based data analysis and actionable insights to identify market trends and unmet needs.
• Support the sales organization with best-in-class materials for retailer presentations, particularly for Amazon and Walmart.com.

Requirements

• Bachelor’s degree or MBA in Marketing, or equivalent work experience.
• Minimum of 8 years of brand marketing experience (agency experience not applicable).
• Preferred: Recent CPG experience, particularly in Personal Care/HBA or Homecare. DTC CPG experience is acceptable but not exclusively.

Skills

• Demonstrated leadership and team skills, with a track record of coaching and developing junior marketers.
• Strategic thinking and ability to prioritize initiatives for both short-term and long-term brand goals.
• Strong analytical and problem-solving skills to convert data into actionable strategies.
• Resourcefulness in achieving objectives despite obstacles.
• Excellent communication and influence skills, with the ability to build strong relationships internally and externally.
• Results-driven with a focus on data and execution.
• Comfortable in an entrepreneurial, hands-on environment; proactive and self-reliant.
• High proficiency in Microsoft Office.

Schedule

• Hybrid work schedule: Tuesdays, Wednesdays, and Thursdays in the Tarrytown office; remote on Mondays and Fridays.
• 40 hours per week.
• Minor travel: up to 10%, primarily in North America.

Pay

$145,000 - $175,000 per year.

Applicants must be authorized to work for any employer in the U.S. Sponsorship for employment visas is not available at this time.